When you hear the word “influencer”, what comes to mind? Whether you immediately think of social media influencers on popular social platforms such as TikTok or well-known YouTubers who mention video sponsors, having the title “influencer” actually holds a lot of power in the realm of marketing. Influencers are notorious for their large followings and loyal audience base, making them a valuable resource to help push your services, products, and overall brand to potential customers— yes, even when they are posting a trending TikTok dance! Are you interested in learning more about influencer marketing strategies and how they can be beneficial to the growth of your business? Here’s what you need to know:

Why Influencer Marketing Matters

It’s important to make it known that influencers are not exactly the same as celebrities. While both are well-known by the public, influencers can be almost anyone with a large following. Influencers are more interactive with their supporters, sometimes crafting content around what their followers would prefer to see. This very distinction is why influencing marketing matters. It allows brands to have the ability to work with social icons more frequently, opening the door for new business opportunities and to be introduced to new audiences. The rapport influencers have with their followers is typically strong so if an influencer is talking about a certain product or service, it increases the likelihood of their audiences looking into or even purchasing what they are promoting. 

If influence marketing has yet to cross your mind when it comes to your marketing strategy, you may want to consider it! In fact, studies show that over 90% of consumers interact and engage with influencers on a weekly basis on social media platforms. If you want to start getting your brand in front of new potential customers, working with an influencer is a great way to do so. Here are some tips on how to get started:

  • Research influencers who would represent your brand well and who would make sense to work with. 
  • Implement a plan that involves how much money you want to spend and the duration of your partnership with influencers.
  • Spend time crafting a strong pitch that influencers can communicate to their audience base. 

What Is Your Influencer Marketing Strategy? 

Whether you have an idea of which influencer you would like to work with or have no strategy put in place just yet, hiring an influencer marketing agency will help you come up with the optimal tactics to get the results you want. At beMarketing, our team of social experts is highly knowledgeable in social media influencer marketing and would be happy to help you answer any questions you may have about marketing your brand with a social icon. For more social media advice or to get in touch with a team member at The Hive, contact us today or call (484) 261-1149.