Your Companies Local SEO Signals
There’s no straightforward approach to Local SEO. Quality Local SEO not only requires you to put in the work day in and day out, but it takes time to see results. As experts in the SEO field, beMarketing is here to provide helpful tips for boosting your local SEO signals. Check out these four steps to ensure your business is getting the results you desire.
On-Site Signals
Your on-site signals are all the things on your site that influence the local relevancy of your website. These signals include the content on your site, page elements (title tags, meta descriptions, etc.), and your business’s name, address and phone number. When it comes to optimizing local relevancy, on-site signals make up 24% of the equation.
Off-Site Signals
Most of the important signals for Local SEO signals aren’t even related to your website. Links from other websites are the most important ranking factor. Citations, which occur any time your business’s location information is listed on other websites, are also included with off-site signals.
Social Signals
You may think that your social media activity doesn’t play a huge role in your Local SEO efforts; however, it actually plays a rather important part of the local ranking algorithm. Creating the right type of posts on social media helps boost engagement, raise visibility, and win followers. So make sure you are putting the proper resources into consistent social media activity, as it will go a long way in maintaining visibility.
Review Signals
Reviews are critical for Local SEO, not only for Google but customers want to know what it’s like to do business with you. Customers like to hear about experiences from other customers, as they view their feedback as valuable and unbiased. This is why we strongly recommend placing a sense of urgency on getting customer reviews, as they provide great value.
Personalization
Every user will see different search results-based on their location when they’re searching and also what they’ve searched before. Google uses personalization (your search history and past activity) to customize your search results, so you get the best possible personal results. No two searches are the same, even if you are at the same location. Making personal searches and results key ranking factors.
Local SEO can be a confusing and time-consuming task, which is why beMarketing is here to help. Ensuring you have the best practices with both internal search engine optimization tactics and external is key. Contact us today or give us a call at (484) 351-8820 to learn more about our services and how we can help you improve your search engine results.
