Go Viral with your Marketing Video on YouTube
YouTube has become an important marketing tool, and if you’re not using it yet, you will be after reading this! According to the most recent State of Video Marketing Survey, 87% of businesses are utilizing video marketing and 83% of them are experiencing an improved ROI. However, just like every other digital marketing tool, the only way to see results is to make sure you’re using the best practices. Luckily, the digital marketing experts at beMarketing have come up with the best tips to improve your YouTube videos, so you can experience increased video advertising results!
Find Video Content You’ll Be Content With
When it comes to choosing the type of videos you can produce, the options are somewhat endless. Although you don’t have to stick to the same content forever, it is important to choose content that you know you can consistently produce at a high quality. Some types of video content include, but are not limited to:
Educational Videos
This type of content is great if you’re looking to build trust and authority with your viewers; use it to create video guides on your product(s), as well as useful information that your subscribers will find helpful.
Brand Storytelling
If you’re hoping to connect emotionally with your viewers, then this is the content for you; use it to show the benefits of your product(s) and its benefits on your lifestyle as a whole.
Video Reviews
For those looking to tell audiences about a product, and how it compares to others, Video Reviews is the way to go; use it to entertain and educate your viewers, as well as promote your expertise.
Getting Started is as Easy as Record, Edit, Upload
Unlike other advertising strategies where it’s best to outsource (think: website design, blogging and graphic design), creating your own video content is easy (if you have the time, of course!). All you need to get started is a camera or smartphone—you just need to get a software, such as Movavi Video Suite, that makes editing easy. Depending on the type of content you’re recording, you are going to want to make sure the room you’re recording in is soundproofed.
Push Play on Optimization
Now that your video is online, there are different tools you can use to optimize your video to ensure it gets maximized engagement levels. These tools include, but are not limited to:
Uploading a Trailer
Trailers are a powerful way to introduce your channel to non-subscribers and can help increase your audience. Simply introduce yourself and your business, show the value of your product or service and keep it short (between 30 and 60 seconds).
Consistently Posting New Content
Consistency is key in all social media marketing, and of course, YouTube is no different. To get the most out of your video advertising on YouTube, make it a priority to upload new content on a consistent basis, because not only does YouTube love it, but so will your subscribers! In fact, they’ll even come to expect it and get giddy about its release.
Encouraging a Thumbs Up
Maximizing your engagement levels means engaging with your audience, and a great way to do this is by asking them to rate your videos with a “thumbs up” and to sign up for video release alerts. Looking to increase comments? Ask your subscribers to leave comments, questions and opinions—and always ask them to subscribe and share!
Utilizing SEO
Just like Search Engine Optimization is crucial for getting a website to rank highly on search engines, it’s also crucial to boost your video’s engagement. Simply use keywords in the title of your video, its description and its overview.
Whether you need help with creating video content or using the best SEO practices, the marketing experts at beMarketing can help! When it comes to increasing traffic, boosting search engine results and creating buzzworthy content, we’re you’re one-stop-shop for all things marketing. Contact us today!