Ready to give your business a boost? Google Local Service ads (LSA)—formerly known as Home Service ads—began as a beta test in the San Francisco area in 2015. Since then, Google has expanded the program to markets outside the California area and they are now available nationwide, and industries outside of the realm of home services can utilize these ads.
LSA are taking businesses to the next level. If you own a local business, you’ve probably seen Google Local Service ads pop up at the top of your search engine. These ads give you the ability to advertise your business on Google and receive leads from potential local customers. This form of advertising gives local businesses an advantage on mobile and desktop searches.
What are Google Local Services?
Google Local Service ads are a new pay-per-lead option which allows service providers to be seen by customers on Google. When local customers search for services or businesses similar to yours, LSA are positioned at the top of Google’s search results. These ads are different than any other paid ads Google offers because they are meant to connect businesses to real, local customers.
LSA are user friendly and customizable. When customers click on the ad, they have the option to send a message or call a business. Businesses can reply to messages, manage leads, track bookings, ect. by using the Local Services app. In addition, businesses can personalize their profile page and select the areas and services where the ad will appear. This is a great way to generate leads, but it is still your job to turn those leads into customers.
How Will This Help Your Business?
These ads will not only help you generate leads they will:
- Increase exposure to your target market
- Turn more leads into customers
- Receive the Google Guaranteed Badge
- Save time by having customers come to you
- Allow you to connect with customers the moment they are looking for the services you provide
Who Can Use Google Local Service Ads?
Google Local Service ads continue to expand and reach different markets and industry verticals.
Updated 5/23/2019 – Google Local Services Ads are now available nationwide in the United States for 14 verticals:
- HVAC
- Plumbers
- Electricians
- Garage Door
- Roofers
- Locksmiths
- House Cleaning
- Carpet Cleaning
- Pest Control
- Lawn Care
- Water Damage Restoration
- Appliance Repair
- Movers
- Window Cleaning
LSA For Lawyers
As time goes on, Google will be rolling out its new advertising channel to more markets across the U.S., and lawyers are next on the list. LSA will become the go-to way to find a trusted, local attorney, and Google users in San Diego and Huston are already seeing LSA for lawyers in their area. In turn, attorneys will be jumping on this opportunity to maximize exposure through LSAs.
How to Get Started
Ready to start generating more leads? There is no cost to sign up and there is no obligation to participate. The onboarding process can be complex, but once your business is enrolled in your business can benefit greatly from LSA. As a Google Partner, the team at beMarketing has the knowledge and expertise to help you to enroll and manage your LSA.
