No matter what industry you work in, Google is seen as the all-powerful search engine tool. It employs complex algorithms and structured formulas to crawl the web, determining which pages are the most relevant and valuable to users searching for virtually any topic. With such influence, it’s essential to rank high and get on the first page. Except you’re often met with intense competition, as every other business in your field is also attempting this feat. Whether your business is small or your competition’s marketing budget is greater than your own, it’s still possible to improve your Google search results and get on the coveted first page. If your business is wondering how to get on the first page of Google, continue reading the tips below curated by the marketing experts at beMarketing.
How to Get on the First Page of Google
Landing on the first page of Google is a worthwhile and essential goal for any business. Your customers don’t just trust Google’s search results, they rely on them. So, the big question is, how does your business make it on the first page so you can be seen as a trustworthy and authoritative company to do business with? With our help! Below we’ll cover several tangible actions you can take to land on the first page of Google.
Adding Keywords – First, you need to determine your keywords. They can be single words or phrases. Your keywords are search questions you want Google to answer with your website pages. Examples include:
- HVAC contractor near me
- How to fix a clogged drain
- Roof repair Philadelphia
Google works by crawling the web, scanning and organizing the millions of pages that exist online, and then storing them in an index. When a customer types something into Google to get the products and services they need, Google can then quickly reference that index and come up with relevant results. That’s why you need to make it as easy as possible for Google to scan, index, and retrieve information from your website. Try placing your keywords in:
- Meta title
- Meta description
- Alt tags
Content Creation – Another great place (and arguably the most important) to add your keywords is throughout the content on your website. Blog posts, web pages, and landing pages should be optimized and provide easy-to-read, practical, and informative content. Remember to write for humans and avoid keyword stuffing. It’s also an excellent idea to emphasize your location throughout your website to help target location-based queries.
Google Business Profile – Google Business Profile is a free tool that you’ve likely used before. Google Maps and Search pull from the information in your profile to produce local listings. While creating a GBP can help with your visibility, you’ll also need to optimize your listing. Here’s how:
- Keep your name consistent throughout your profile and website
- Update your information (like phone number and business hours) frequently
- Upload photos to your listing
Optimize for Mobile – Your website must be mobile-friendly for Google to even consider you at a top spot. Your customers use their phones and tablets now more than ever for searches, which means your website must support these searches. While mobile-friendly is a must, responsive websites are ideal. Responsive websites adapt to any size screen, so graphics, text, and navigation aren’t skewed. It’s no surprise Google favors mobile-friendly websites and now indexes by mobile-first indexing.
Google Reviews – How many times have you visited a restaurant or shopped at a store based on its Google reviews? Searchers love referencing customer reviews and value what other people think about a business. It’s no surprise an organization with more positive Google reviews will show up on the first page. If you’re struggling with receiving reviews, just ask your customers!
Improve Google Search Results With beMarketing!
In a digital world that is constantly changing, you need a team of experts you can trust to always be in the know. At beMarketing, we utilize the latest digital marketing advancements, newest technologies, and impactful strategies to set your business apart from the competition.