“Hey Siri, how can I optimize my business to reach new customers via voice searches?”
Didn’t get the answer you were looking for? Well, the team at beMarketing can help to develop a buzzing voice search optimization strategy to help your business grow in unfamiliar, innovative ways.
It’s evident that the proficiency of artificial intelligence and complimenting smartphone features have created new pathways for people to search the web. When someone has a question, it’s typically much easier, quicker, and more direct to speak right into your phone than to manually look it up. At beMarketing, we’re interested in this phenomenon from a different perspective: how digital marketers can utilize this tech to better perform in Google search rankings and ultimately bring in new customers. Below, we’ve compiled three major to-dos before implementing a Google voice search campaign.
Do Your Homework:
Success within the Google voice search marketing sphere stems mainly from a data-driven research plan. Much like the search engine optimization (SEO) process as a whole, the most critical aspect of developing a strategy for voice-oriented mobile search is identifying the right keywords that your audience is actively searching for on Google or similar search engines. One way to do this is to consider keywords or phrases that have already, and continue to, optimize well. Digital professionals, (much like our team at The Hive), conduct research to identify questions relevant to your industry being asked over Siri, Alexa, and more. Typically, questions such as where, why, and how, provide your business with more opportunities to rank.
Casual, Conversational, and Complete:
The ways in which people speak are clearly different from the ways in which they type or write. In that sense, conversational language is also far more common over Google voice searches than it is over a traditional web search. The simpler, more informal aspect of voice search is perhaps the biggest reason for its popularity and rapid growth. Many searchers treat the AI assembled in their phones as they would if they were talking to another human.
This concept, still relatively new, should encourage marketers to develop longer keyword phrases that include informal language and contractions like “she’s” or “can’t.” Generally, without the burden of excessive typing, searchers are more likely to speak longer sentences during a mobile voice search.
In the digital marketing world, we hear a lot about “mobile-first” design systems and strategies. To nobody’s surprise, the gargantuan rise of smartphones around the world has forced developers and search engineers to shift focus to mobile optimization. For your voice search plan, understand that mobile is by far the most frequently used device for these types of queries. When designing your website, there needs to be a direct approach to enhance the functionality, accessibility, and aesthetic of your website. Also, your mobile-first website certainly needs to contain all the relevant content and keywords that searchers are looking for. When your website does pop up from voice search, make sure users have something great to look at and very simple to interact with on their phone.
“Hey Alexa, where can I find an expert team of digital marketers in Montgomery County?”
Trust beMarketing for all of your SEO needs. Located just outside of Philadelphia, we’ve helped hundreds of businesses increase their Google search rankings, develop profitable paid search campaigns, and much more. We stay on top of industry trends like voice search so you or your employees don’t have to. Give us a call today (484) 261-1149 to find out how we can get your brand in front of the eyes on screen-speakers and more!