During the pandemic, businesses of all kinds have had to make a shift in how they do business to stay relevant and successful. Car dealerships are no exception. Many people are afraid to purchase cars in the manner they had before the pandemic. There are so many factors to consider from how much time you would need to spend in the dealership to test driving a vehicle. As the marketing arm of your dealership, there are strategies you can put into place that drive business and enable your customers to feel good in the process.
Allow us to help you become an expert in marketing for your car dealership! Let’s start by taking a look at the whole process. Most people start to shop for cars online. Knowing this, it’s important to strategize your marketing dollars to where those eyeballs will be. You want them to find your virtual dealership online and then walk them through the process so that they’re never alone.
Take a look at some of our virtual car dealership tips below:
- Guide Them Through The Process
When shopping online, it’s easy to get distracted, lose interest, get overwhelmed, etc. Give your customers a seamless experience from start to finish. You can grab their attention through advertising and content created on your website, social channels, email blasts, and blog posts.
Once you have their attention, engage with them! Engagement creates a reason for them to trust you. This is when you want to ask them to subscribe, but in order to do this, it’s important to give them something of value like a special offer or courtesy. Customers are used to getting value from a business they spend money with. Give them something that will get them excited and make them feel good.
- Be Better Than your Competition
In order to be better than your competition, you have to know your competition. Do some research on your competitors to understand how they are operating right now. You can’t beat your competition before you know what you’re up against!
Next, start to implement certain practices that will blow your customers away! One thing is for sure, now that you have begun building trust with them, they are likely to be receptive to hearing from you about safety measures you have put into place and other things you are doing to make their experience top-notch.
Another practice that you can implement that your customers would likely appreciate is a solid online shopping experience. Now is the time to invest in making your website easy to read, informative, and transparent as it relates to prices. Believe it or not, this can have a huge impact on how much your customers appreciate your dealership as opposed to the nearby competition.
- Make Them Feel Excited
It is natural to feel excited when a big purchase is made and you can capture that excitement from your customers and use that positive energy to purchase additional items that are related to their car purchase. At the point of sale, you know that this customer is bought into your dealership as they are making a big purchase with you! While they are feeling good about their purchase, you can add to their excitement by adding on a couple of accessories or packages that will further their car buying experience.
This is also a great time to ask them to share their experience either on social media or simply by word of mouth. Both can go a long way! One strategy that you could do would be to create a graphic to be used on social media that includes a hashtag about your dealership and a recent car purchase so that your customers know how to share their experience in a way that can drive (no pun intended) new business your way!
Car dealership marketing simply takes a little understanding of your business and how best to grab those customers and keep them engaged! For more information about marketing for your car dealership, give us a call today at (484) 261-1149.