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Parx Casino

The Client

Parx Casino®, the #1 casino in Pennsylvania, is owned and operated by Greenwood Racing Inc., and it offers state of the art gaming, thoroughbred racing, live entertainment, thrilling promotions and exciting events! Both the 260,000 square foot Parx Casino® and the 280,000 square foot Parx East® (adjacent property – home to Parx Racing®) are conveniently located 20 minutes north of Center City Philadelphia.

Our Challenge

Parx Casino® wanted to advertise for their new Parx Sportsbook to improve digital presence and increase overall conversions. Sports betting ads were not approved to be advertised in Pennsylvania until Q4 of 2019. Other local casinos were starting to advertise for sports betting now, too. Not to mention, big sports betting apps, such as Fanduel Sportsbook and DraftKings Sportsbook, were already approved to advertise and play online in PA.

While sports betting was still new to Pennsylvania, Parx Casino wanted to generate quality key performance indicators that would allow them to outperform their competitors.

DIGITAL ADVERTISING

The Strategy

Our digital team got right to work! We made key adjustments, starting with creating responsive search and display ads. We modified the bidding strategy to maximize conversions, which gave our team the ability to effectively optimize bids, and we offered real-time bidding capabilities that significantly increased conversions for our client. These strategies enhanced our ability to generate qualified leads. We took our plan a step further by adding geo-fencing to our search and display campaign to yet again increase website traffic and drive more qualified leads.

Parx Casino Digital Marketing

The Results

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