If you have been on social media recently, you may have heard of a new software development called ChatGPT. The internet’s latest obsession is a very hot-button debate subject right now. Will it change search engine optimization and the large language model forever? Or is it just an exciting but fleeting tool with too many flaws to ever replace real human communication? 

What Is ChatGPT

ChatGPT is an artificial intelligence chatbot developed by OpenAI. This large language model tool is designed to mimic human language and provide auto-generated conversational dialogue. It can be used to answer questions, write code, poems, stories, social media captions, or blogs (is this blog actually written by ChatGPT?).

Currently, the basic version of ChatGPT is free to use, although server capacities have made it difficult for users to access it. Recently, OpenAI announced a premium version called ChatGPT Plus, which will launch soon. It will cost $20 per month and provide exclusive access. 

How Does ChatGPT Work?

To use ChatGPT, users input the form of copy they are looking for and enter the topic in either a statement or a question. You can also add keywords and locations for SEO purposes. ChatGPT uses large language models trained with massive amounts of data to predict what term comes next in a series of words. Think of it like when your phone or email attempts to finish your sentence, except for entire pages of content. OpenAI technology can access vast amounts of information and vocabulary and even understand the context. 

OpenAI vs. Google

How big of an impact has ChatGPT made since its launch in November 2022? According to the New York Times, Google brought back its founders, Larry Page and Sergey Brin, after they stepped down three years ago to help develop their own chatbot AI feature for Google’s search engine. ChatGPT’s technology could provide an alternative way to quickly search for information. This caused both Google and Microsoft to accelerate their plans to implement AI technology and chatbot capabilities for search engines. 

Do Not Replace Humans Just Yet

While this AI technology is revolutionary and helpful, do not replace humans just yet. Is this just coming from the person writing this trying to retain their job security? Of course not. 

The truth is, as much data as ChatGPT has access to, it still cannot think like a human. There are always going to be lapses and flaws with AI technology. The system knows words and grammar but does not understand expressions or idioms. For topics with limited information available, ChatGPT will attempt to fill in gaps with incorrect details. Even when the facts produced are accurate, ChatGPT cannot offer unique insights or new perspectives on topics. 

The software is programmed to filter out any toxic, harmful, or inappropriate responses. But what if you are trying to write something about an indecent topic? The biggest concern is the element of plagiarism. People are using ChatGPT to produce content that they did not actually write. This is especially problematic for schools if students can construct essays using ChatGPT without actually doing the work themselves.

Stick With beMarketing 

While this new ChatGPT software is certainly exciting, it is not proven. What is proven is beMarketing’s expert team of copywriters. Our team churns out content that is knowledgeable, accurate, and able to be tailored to fit the voice and tone of your business. Our copy is designed to increase traffic and organic search results using SEO keywords and phrases, and we produce blogs, email newsletters, press releases, social media content, and more! Trust the human touch of beMarketing, and give us a call at 484-261-1149 today!