The Evolving World of Digital Media
We are living in a time where digital media consumption is at an all-time high, and businesses all over the world are making it a priority to have the digital presence to drive results in sales, leads and brand awareness. The team at beMarketing is here to help you tailor your success in both organic posts and paid advertising on social media!
Consumers are more likely to recommend a brand to others when they have had positive social media experiences with them. Social media is the perfect customer service tool to increase your brand engagement, display reliable activity and gain new customers. For example, don’t just post on social media, communicate with your followers. If they have questions, give them answers! Let them know that they are a priority and that you value their time.
Social Media or TV? Which is More Popular?
Think about the number of commercials you see on TV each day advertising products or services. Would you believe it if we told you that consumers are now spending more time on social media than watching TV? Social media advertising revenue is projected to accumulate $51.3 billion USD in 2018. The opportunity and success rate of advertising on social media is growing each day. One of the major benefits of social media advertising is your potential to reach your ideal target market. You can adjust your target range based on geographic location, age, time of day, etc. If you are looking for a highly effective way to reach your audience, social media is key!
Is Your Brand Being Talked About?
Most social media users discuss brands online but don’t follow said brands’ profiles. Because of this, businesses need to monitor more than just their social media pages to see what conversations are happening within the digital universe. This helps provide a better insight into consumers’ thoughts and helps maintain the health of your brand.
Visual Content is Key
According to HubSpot, visual content is 40 times more likely to be shared on social media than other content. This not only makes a post more eye-catching and engaging, but posts with relevant images or video makes users more likely to remember the information. Don’t just be seen, be remembered!
Connect With Your Audience
Consumers like to see brands out in the real world with real people. Seeing pictures or videos from satisfied customers makes them more likely to buy the product from a business’s social media channel. You can also connect with your followers by offering them a chance to win free products or receive discounts by reviewing your brand. Positive interaction and establishing a personal connect goes a long way in creating a positive relationship with your audience.
beMarketing Can Help Your Business Grow Its Social Media Presence
Social media allows businesses to promote their brand, products, and stay in touch with their customers with a mere click of a button. We at beMarketing want our clients to know how digital marketing tools, like social media, can help their business soar! Contact our team today to see how we can help take your social media marketing to the next level!