4 Tips for Better Instagram Engagement

Today, Instagram is one of the hottest social media sites on the web! Individuals and businesses across the globe are creating a dashboard of their very own favorite photos. But that’s not all you can do! Instagram has many interactive marketing features to help you engage with your customers. The team at beMarketing is always studying the latest trends in Instagram engagement so we can help you utilize the platform to effectively reach your customers.

All About the Hashtags

A hashtag isn’t just a young man’s pound sign, it’s a metadata tag used on social networks to allow users to search posts based on content. Many companies today are promoting through social media using hashtags as an easy way to stay close with followers. Using the correct hashtags can bring interested consumers directly to your post. But here’s the catch! Spam tagging has been a problem since hashtags arose as a major form of connecting users. Spam tagging is when users will use multiple hashtags with no relevance to their post. Spam tagging will not benefit your viewers and may frustrate them, so keeping your hashtags relevant to your post is key!

Free Stuff?

Who doesn’t love a chance to win some free merchandise? Companies around the globe recognize that giveaways and contests on Instagram are a great way to drive engagement.  One classic promotion is the “Like to win” method, which asks users to follow the account and like the most recent post to enter to win the giveaway. Other methods include the “Tag 3 friends to enter” or the easiest but still effective “share to enter”, which simply asks followers to share the post to enter the contest. While these promotions may seem simple, they can provide a great boost to your social media presence.

You Get What You Give!

In order to gain and maintain those followers on Instagram, you need to give the people what they want. Users follow accounts because they want to see what they are posting…so POST! Posting a lot of pictures is not a bad thing, but keeping the post relevant is important. When you post frequently, you are consistently promoting user engagement!

Followers deserve the Time of Day!

Posting often gives your followers content to view, but you also want make sure they are able to view your post! When to post can be a hard to decide! According to research conducted by Sprout Social, the best time to post on Instagram is between 2-5pm on weekdays. By posting during high volume times, it creates a stronger chance that your post will be effective.

When it comes to social media marketing, Instagram is a platform that is rapidly growing in popularity. As YOUR Marketing Department, beMarketing is here to help maximize your presence on Instagram. Contact us today so our team of marketing professionals can help craft the perfect Instagram strategy for your brand!