Do you feel like online marketers are constantly bombarding you with “a great online tool” called Google Adwords? They promise great returns on your investments, they say “we can guarantee five calls a day every day”, and yet you are sitting here with a quiet phone? You invested money into a PPC campaign and now you are wondering whether or not PPC is even worth it. Here at beMarketing, we understand that it, and we feel as though other online marketing companies sell you only false hopes. That is why we decided to give you five reasons why you should not use PPC.
1. If you don’t want to meet relevant customers
Besides referral from friends and family members, online searches are the #1 place people look for local business services. According to BIA/Kelsey, 97% of people local for local services use the internet, especially when they are looking for plumbers, electricians, and HVAC companies. But since you don’t want to be where potential clients are looking, then PPC is not for you.
2. If you don’t want to get immediate results
Traditional Marketing takes time. It takes time to develop graphics, pick a vendor, and get it printed. A PPC campaign can be live within 24 hours at beMarketing. PPC marketing will place your ad in front of people who are looking for your service moments after being developed. You’ll have your phone ringing in no time.
3. If you don’t want to specialize your advertisements
Let’s say you run a HVAC Company, located in Ambler PA. Is there a certain service that you would like to focus on in the Winter time verse the Summertime and vice versa? With PPC, you can choose to pump up your advertising for A/C repair in summer months and decrease it in the winter months. But you don’t want to specialize your advertisements based upon the seasons because why be relevant to the climate.
4. You don’t want to optimize your online presence
You’ve probably noticed PPC ads before. They sit at the top of Google Search queries. While it is very important to have a strong SEO presence, people are not always going to scroll. They are going to click on the top of the page because it is convenient. By using PPC you guarantee that your ad is going to be seen, especially if it’s a service that you specialize in.
5. You like to spend a lot of money to get new customers
Really quick, calculate how much you spent last year in marketing efforts vs how many new customers you received last year, also known as your cost of acquisition. On average, using traditional marketing strategies, a company will spend $50 – $500 to acquire a new customer. However, if you are using a PPC strategy your cost of acquisition could be as low as $1.06. But it is nice to know that you care about your clients to spend that much to earn new ones.
The truth of the matter is that we cannot come up with any more reasons why PPC is a terrible idea for your company. The internet is the new frontier and with over 3.5 billion Google searches per day, it would be foolish for us not to suggest a PPC campaign. PPC can help you get in front of new customers, reach them where they are looking, and offer you the most convenient way to generate new business.