One of the most common questions that businesses ask us is how to improve their visibility with Google searches. While search engine optimization is great to help boost your organic search rankings, paid digital advertising is the quickest way to move up to the first page. If your goal is to be found more easily by potential customers, pay-per-click advertising is one of the most cost-effective methods. 

What Are Google Ads

Google Ads is Google’s advertising platform that allows advertisers to place bids on specific keywords to have their optimized ads appear higher on search results. It is the most popular pay-per-click platform for digital advertising and has one of the highest return on investment rates. 

How Do Google Ads Work?

Google Ads utilizes an auction system that allows advertisers to bid on a keyword in real time. When you bid higher than your competitors, your ad will appear above theirs in search results. What makes Google Ads so popular is that you do not have to pay for the ad placement; you only pay when someone clicks on your ad. Set average daily or monthly budgets for each campaign so you know you will not exceed your budget.

During the auction process, your ad receives an Ad Rank score which multiplies your maximum cost-per-click bid and your ad’s Quality Score. Your Quality Score is determined by a program that measures items like the relevance to the keywords, click-through rate, and quality of the landing page your ad links to. For example, if you bid $5 on a keyword and have an ad quality score of 10, your Ad Rank would be 50. Whichever ad has the highest Ad Rank earns the top spot.

How Much Do Google Ads Cost?

There is no exact cost, as the pricing varies based on several factors. Google uses your Ad Rank and Quality Score to determine the cost per click, as well as the score of the ad that appears below yours. On average, Google Ads cost per click is between $1 and $2 for search results. The most expensive keywords in Adwords and Bing Ads can cost more than $50 per click. These are typically highly competitive keywords for industries with lifelong customers, like law offices and insurance companies. Other factors that often affect the CPC rate are the industry, customer lifecycle, and current market trends.

Maximize Your Google Ads With beMarketing 

Are you maximizing your business’s reach and search engine results? beMarketing has a proven track record as a PPC advertising agency helping companies manage their Google Ads. As a certified Google Partner, our marketing team excels at crafting the ultimate PPC campaign for your business. From raising your Ad Quality score to identifying optimal keywords, let our team increase your website traffic and boost your search engine visibility. We do not just launch your campaign and forget about it. Our digital team monitors your accounts daily to track conversion rates and make adjustments as needed. Let beMarketing take your pay-per-click digital advertising to the next level. Contact us today to get started!