Voice SEO, or Voice Search Optimization, is an online search strategy aimed at optimizing online content to enhance its visibility and accessibility based on voice-based searches. As more and more people adopt voice-activated devices, such as Siri, Alexa, and Google Assistant, among others, optimizing your content for this search style has become a necessity.
What is Voice Search?
Voice search is similar to traditional SEO. Instead of optimizing your online content for keyboard searches, this designs your content to be easily discoverable and understandable by voice-activated search technologies. Traditional SEO services often revolve around concise keyword phrases, but voice searches are more conversational, using complete sentences and question words. Recognizing these changes and understanding how to capitalize on them is crucial to stay at the top of the search results.
The Rise of Voice Search
The rise of voice-activated devices has dramatically changed how people use search engines. More and more searches are done with voice commands, and that trend is expected to continue. Understanding and adjusting your strategy to incorporate voice SEO into your marketing is essential for maintaining your online presence.
Strategies to Improve Your Voice Search Results
Embrace Question Words
We all ask questions the same basic way – with who, what, when, where, why, and sometimes how. These are the kinds of words that are included much more frequently in voice searches than they are in traditional keyboard searches.
Use Long-Tail Keywords
Long-tail keywords are a much more natural way of speaking. On a keyboard, you might type in “BBQ near me”. If you’re speaking to your phone while driving, it’s much more natural to say “Hey Siri, find a nearby BBQ restaurant.” As a result, your content needs to be optimized for this much more specific, detailed type of question users are likely to voice.
Capture Filler Phrases
People use filler phrases all the time. Expressions such as “just,” “how to,” “the best way to,” or “for” and so on. Ask yourself these questions multiple times to get the best feel for how your customers might ask them, and incorporate that wording into your content.
Find Your Voice with beMarketing
SEO is constantly changing and adding SEO to the mix is one extra hurdle to surmount. That’s where beMarketing comes in! As an award-winning SEO and digital marketing agency, we stay up-to-date with the latest SEO best practices. Our digital team is well-versed in creating strategies that resonate with your audience.
We specialize in optimizing your content for voice search and keeping your brand well-represented online. Our SEO services and recommendations come from thorough keyword research emphasizing questions and long-tail keywords. We stay ahead of trends, keeping your SEO strategy current with the latest developments.
Take the Leap
Don’t let your company fall silent in the world of SEO. Embrace the future of SEO with beMarketing and unlock your company’s full potential with our digital marketing services. Elevate your brand’s visibility, engage with users in a conversational tone, and stay at the forefront of digital innovation.
Contact beMarketing Today!
Enhance your digital presence, improve your rankings, and optimize your content for voice searches with beMarketing. Let our expertise propel your brand to new heights. Contact us today at (484) 246-8504 and let’s get started on a journey to make your voice stand out from the crowd. Be heard. Be found. Be brilliant with beMarketing.
