Here at beMarketing, a saying that we live by is “effort counts but results count more!” This saying could not be more true regarding all aspects of life, including your marketing tactics. Most businesses simply don’t post just to post on social media nor do they spend time on sending out informative e-blasts just to send out an e-blast. Every single facet of your marketing efforts should always be result-driven in order to make the most out of your time and money being spent. The reason question is: how do you measure marketing effectiveness to know if what you are doing is on the right track towards exponential growth? Below, we’ve highlighted a few integral ways that your company can use beneficial marketing metrics to pave the way for your future marketing efforts.
KPIs: What You Need To Know
Simply put, there’s no one answer to how you should be measuring your marketing efforts. Depending on your industry type, business size, and other related factors, the way in which you determine how effective your marketing strategies are will vary. A great place to start is by establishing your KPIs (key performance indicators). KPIs are set in place to assist with the evaluation of how successful your business is doing. From the number of customers obtained to monthly website traffic, implementing KPIs will help you categorize your marketing efforts and will give you actual data that can be seen.
Marketing Metrics To Help Track Content Effectiveness
Although content is a broad spectrum, you can see how impactful your marketing strategy is through your content in numerous ways. Between analyzing conversion rates directly from your website to engagement level based on your social media posts, there are a lot of different ways that your content can showcase the strength of your current marketing strategy. Here are some examples of content KPIs you can put into place:
- Time Spent on Page
- Cost Per Click
- Unique Page Visits
- Shares
- Comments/Interactions
Marketing Metrics To Help Track Email Effectiveness
Over the years, we have seen the use of email marketing increase, with an astounding 99% of email users checking their emails at least once every day. It’s one thing to jump on the email marketing tactic but without proper data to back up your efforts, it can be challenging to see how many prospective customers actually turn into current customers. Assign some of the following KPIs to your email marketing strategy to help you visualize its effectiveness:
- Number of Emails Opened
- Bounce Rates
- Click-through Rates
- Subscribe/Unsubscribe Rates
- Conversions
Discover Your Marketing Potential With The Hive
Your business needs an expert digital marketing strategy that not only gathers the right marketing metrics for your industry but analyzes and applies the data to ensure your marketing effectiveness is getting you the results you deserve. If your goal is to determine and adjust your marketing tactics this year, contact us today to speak with a member of our team! Our professional marketers are ready to help your company thrive.
