Skip to content
beMarketing Company Logo

Submit a Web Ticket

Linkedin-in Facebook-f Twitter Instagram
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
        • Home Services
        • Hospitality
        • Healthcare
        • Education Industry
        • Retail
        • Business Services
        • Financial Institutions
        • Automotive Industry
        • Franchises
        • Nonprofit Industry
        • Legal
        • Real Estate
          • Electricians
          • HVAC
          • Landscapers
          • Movers
          • Painters
          • Pest Control
          • Plumbers
          • Restoration
          • Roofers
          • Casinos
          • Caterers
          • Food Trucks
          • Hotels
          • Limo Companies
          • Restaurants & Bars
          • Senior Living Facilities
          • Addiction Centers
          • Cardiologists
          • Chiropractors
          • Dentists
          • Family Doctors
          • Orthodontists
          • Orthopaedic Offices
          • Healthcare Specialists
          • Urgent Care
          • Elementary Schools
          • Preschools
          • High Schools
          • Colleges
          • Health & Fitness Centers
          • Jewelers
          • Accountants
          • Finance Businesses
          • Human Resources Firms
          • IT Companies
          • Banks
          • Credit Unions
          • Auto Detail Centers
          • Auto Repair Shops
          • Car Dealerships
          • Tire Centers
          • Franchises
          • Charitable Organizations
          • Nonprofit Foundations
          • Religious & Apostolic Associations
          • Social Advocacy Groups
          • Bankruptcy Lawyers
          • Birth Injury Lawyers
          • Busines Law Firms
          • Criminal Defence Lawyers
          • Family Law Firms
          • Medical Malpractice Law Firms
          • Personal Injury Lawyers
          • Title Insurance Companies
          • Realtors
          • Brokerage Firms
          • Mortgage Businesses
  • How We Help
        • Get More Leads
        • Attract More Customers
        • Build Your Brand
        • Re-Engage Your Customers
        • Track your Results
          • Supercharge Online Presence Paid Search
          • Drive Organic Traffic Search Engine Optimization
          • Turn Mailboxes Into Profit Centers Direct Mail
          • Creative. Custom. Consistent Posting. Social Advertising
          • Transform Clicks Into Conversions Digital Campaigns
          • Become the Billboard Media Buying
          • Join the Conversation Social Media
          • Create Brand Trust Public Relations
          • Become a Go-To Source Content Marketing
          • Set the Stage for Success Creative Strategy
          • Drive Results with Engaging Designs Website Design
          • Help Your Brand Come To Life Video Marketing
          • Give a Gentle Nudge Remarketing
          • Keep the Conversation Going Email Marketing
          • Make Data Driven Decisions Real Time Reporting
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let's Talk
beMarketing Company Logo
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk

How to Measure Marketing Effectiveness

  • beMarketing
  • January 12, 2022
  • Marketing

Here at beMarketing, a saying that we live by is “effort counts but results count more!” This saying could not be more true regarding all aspects of life, including your marketing tactics. Most businesses simply don’t post just to post on social media nor do they spend time on sending out informative e-blasts just to send out an e-blast. Every single facet of your marketing efforts should always be result-driven in order to make the most out of your time and money being spent. The reason question is: how do you measure marketing effectiveness to know if what you are doing is on the right track towards exponential growth? Below, we’ve highlighted a few integral ways that your company can use beneficial marketing metrics to pave the way for your future marketing efforts.

KPIs: What You Need To Know

Simply put, there’s no one answer to how you should be measuring your marketing efforts. Depending on your industry type, business size, and other related factors, the way in which you determine how effective your marketing strategies are will vary. A great place to start is by establishing your KPIs (key performance indicators). KPIs are set in place to assist with the evaluation of how successful your business is doing. From the number of customers obtained to monthly website traffic, implementing KPIs will help you categorize your marketing efforts and will give you actual data that can be seen.

Marketing Metrics To Help Track Content Effectiveness

Although content is a broad spectrum, you can see how impactful your marketing strategy is through your content in numerous ways. Between analyzing conversion rates directly from your website to engagement level based on your social media posts, there are a lot of different ways that your content can showcase the strength of your current marketing strategy. Here are some examples of content KPIs you can put into place:

  • Time Spent on Page
  • Cost Per Click
  • Unique Page Visits
  • Shares
  • Comments/Interactions

Marketing Metrics To Help Track Email Effectiveness

Over the years, we have seen the use of email marketing increase, with an astounding 99% of email users checking their emails at least once every day. It’s one thing to jump on the email marketing tactic but without proper data to back up your efforts, it can be challenging to see how many prospective customers actually turn into current customers. Assign some of the following KPIs to your email marketing strategy to help you visualize its effectiveness:

  • Number of Emails Opened
  • Bounce Rates
  • Click-through Rates
  • Subscribe/Unsubscribe Rates
  • Conversions

Discover Your Marketing Potential With The Hive

Your business needs an expert digital marketing strategy that not only gathers the right marketing metrics for your industry but analyzes and applies the data to ensure your marketing effectiveness is getting you the results you deserve. If your goal is to determine and adjust your marketing tactics this year, contact us today to speak with a member of our team! Our professional marketers are ready to help your company thrive.

PrevPreviousDepreciation of Third-Party Cookies
NextHow to Stay on Top of Algorithm ChangesNext

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

Get Recognized

Who We Help

  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry
  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry

How We Help

  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results

Who We Are

  • Careers
  • Our Company
  • Our Team
  • The beCaring Project
  • Careers
  • Our Company
  • Our Team
  • The beCaring Project

Our Work

  • Case Studies
  • Portfolio
  • Website Examples
  • Case Studies
  • Portfolio
  • Website Examples
beMarketing Company Logo

Let's Talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Submit a Web Ticket

Copyright 2025 beMarketing. All Rights Reserved.

Linkedin-in Facebook-f Twitter Instagram