Yes, it is finally time to start thinking about your 2021 marketing strategy/plans. We’re ready! How about you?
As marketers, we have all learned a lot over the past year. We’ve learned more about our customers and the products that they need as circumstances in our world continue to change around us. One thing has become even more evident in the past year and that is how important technology is in our lives.
Check out some of our top digital marketing trends for 2021:
- It’s Never Too Early To Start: The time is now! One thing is for sure, there is not going to be a magic “switch” that makes our world turn back to what we once knew as normal. This time period we are living in can be a difficult time for certain businesses. Sell early! Look at your marketing strategies from last year and build on them in the new environment we live in today. Get them going early in the year. Maybe even earlier than you had in the past. This way you can get ahead instead of playing catch up!
- E-Commerce Is Important: If 2020 hasn’t taught you anything else, we’re pretty sure most businesses understand the importance of e-commerce at this point. Customers are showing us that they want the option to purchase online and business owners would be smart to make that option available for them. Even after businesses are able to fully open up again, customers have become accustomed to being able to select a product or service from the comfort of their own home. Plus, businesses can greatly expand their pool of shoppers by accepting online purchases.
- Embrace Technology: You know the feeling that you sometimes think your smartphone can see inside your brain to know what exactly you’re looking for? That is how far marketing technology has come. One of the most important digital marketing trends for 2021 is embracing technology. Technological algorithms have enabled marketers to reach their customers in ways that were unimaginable in the past. Companies no longer expect people to see a billboard and buy the product. They know that we as a society have developed from those simpler tactics. Our advice is to embrace technology and understand that there are many ways to reach today’s customers. Be open to this and embrace it!
- Start To Use Google Tag Manager: Google has many resources that enable marketers to promote their products. Google Tag Manager is one of their newer tools that is a great resource as it integrates with Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and more to share information about your brand. This is one of our top recommendations to spend time getting to know in 2021.
Are you motivated to get started on your 2021 marketing plan? Do you still question how to market your business online? The team at beMarketing would be thrilled to work with you on your 2021 marketing strategy/plans.
Our experienced team of marketers can assist you in your path to a successful year for your business. Give us a call today at (484) 261-1149 to get the conversation started about our digital marketing services and how we can help you reach your goals in the new year!