Skip to content
beMarketing Company Logo

Submit a Web Ticket

Linkedin-in Facebook-f Twitter Instagram
  • Home
  • Who We Help

    Who We Help

    Home Services

    • Electricians
    • HVAC
    • Landscapers
    • Movers
    • Painters
    • Pest Control
    • Plumbers
    • Restoration
    • Roofers

    Healthcare

    • Addiction Centers
    • Cardiologists
    • Chiropractors
    • Dentists
    • Family Doctors
    • Orthodontists
    • Othopaedic Offices
    • Healthcare Specialists
    • Urgent Care
    Hospitality
    Education Industry
    Retail
    Business Services
    Financial Institutions
    Automotive Industry
    Franchises
    Nonprofit Industry
    Legal
    Real Estate
  • How We Help

    How We Help

    Get More Leads Attract More Customers Build Your Brand Re-Engage Your Customers Track Your Results
    • Supercharge Online Presence Paid Search
    • Drive Organic Traffic Search Engine Optimization
    • Turn Mailboxes Into Profit Centers Direct Mail
    • Creative. Custom. Consistent Posting. Social Advertising
    • Transform Clicks Into Conversions Digital Campaigns
    • Become the Billboard Media Buying
    • Join the Conversation Social Media
    • Create Brand Trust Public Relations
    • Become a Go-To Source Content Marketing
    • Set the Stage for Success Creative Strategy
    • Drive Results with Engaging Designs Website Design
    • Help Your Brand Come To Life Video Marketing
    • Give a Gentle Nudge Remarketing
    • Keep the Conversation Going Email Marketing
    • Make Data Driven Decisions Real Time Reporting
  • Who We Are
    Careers
    Our Company
    Meet Our Team
    FAQs
    Blog
    The beCaring Project
  • Our Work
    Case Studies
    Portfolio
    Website Examples
  • Let's Talk
beMarketing Company Logo
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
    • Pricing Estimates
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • FAQs
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
    • Pricing Estimates
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • FAQs
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk

Is ChatGPT Plus Worth It?

  • beMarketing
  • June 4, 2024
  • Marketing

AI is a constantly changing field, and it can be difficult to parse out the differences between seemingly similar options. Just when you think you’ve got a handle on the latest and greatest, OpenAI rolls out GPT-4o and adds it to the free version, shaking things up. This update to ChatGPT, particularly the free version, has many wondering: is  ChatGPT Plus worth it? 

First, let’s take a look at some of the changes OpenAI has rolled out for free users. Initially, no one knew Chat GPT-4o was coming. It simply appeared as a mysterious gpt-2 on the AI chatbot leaderboards and proceeded to decimate the competition. A few cryptic tweets from Sam Altman spurred speculation, and a short time later, OpenAI did indeed claim credit for the mysterious competitor. Immediately after, they released Chat GPT-4o, the official version of gpt-2. 

This was the start of expanded capabilities for free users on Chat GPT. Previously, GPT 3.5 had been the only version available to free users, and it had some complications. Discussion boards were filled with complaints about hallucinations, slow processing, broken processing, and muddy reasoning. While 3.5 was a massive step in the AI space, other LLM models like Claude and Gemini had finally managed to surpass this model. 

Free Updates and Upgrades

The ChatGPT-4o (4o) update came with a slew of additional features. Perhaps most importantly, it gave free users limited access to 4o. This model is both fast and smart, with higher processing speeds and greater reasoning capabilities. The release is right on track with Altman’s philosophy of iterative rollouts, but this is only one aspect of the update. 

Free users now get a taste of multimodality! You can experiment with speech interactions, explore the model’s vision capabilities, and browse the web directly within the platform. Plus, you have access to the GPT Store. However, it’s important to note that Dall-E’s image generation capabilities are currently exclusive to paid subscriptions.

This is an absolutely massive upgrade now available to the general public, and it leads one to wonder – what makes a ChatGPT Plus subscription so great?  

Blowing Through the Limits

Power users, entrepreneurs, or anyone using Chat GPT regularly will get more out of the paid version. If you have the platform open all day, every day, you’ll probably hit the limit for free users early in the day and be pushed back to the clunky 3.5 version. Plus subscribers get five times the messaging capabilities on 4o, so you can get significantly more out of it. 

Multimodal Expertise

If you’re looking for one platform to do everything, a Chat GPT Plus subscription is your best bet. The paid version gives you access to Dall-E image generation and custom GPT creation. OpenAI has also floated the idea of paying creators for high-performing GPTs, so it might be something to keep in mind. If you can’t wait for the latest features and programs, you’ll get early access to them with the paid version.

Looking Ahead

Plus users also get a taste of the future. While the official release date is still under wraps, it is possible we’ll have access to GPT-5, OpenAI’s next-generation LLM, before 2025. ChatGPT Plus subscribers will be the first to get access, giving them a significant edge over free users. 

So, is ChatGPT Plus worth it? It depends on the user. However, if you want first access to new abilities and improved reasoning capabilities, you might want to jump on the (paid) bandwagon. With both options, you can use AI to augment your skills, create content, and turn hundreds of data points into actionable insights. 

Let’s Get Started!

Ready to unlock the power of AI in marketing? We can help! At beMarketing, we’re passionate about AI and its potential to revolutionize marketing. We’re developing our own use cases and exploring ways to make our work better, faster, and smarter. Our goal is to dive headfirst into new tech so we can integrate the latest advancements into our marketing strategies. Whether you’re a power user or just dipping your toes into the AI pool, we’ll walk you through the process to find the perfect fit.

PrevPreviousAlternatives to Facebook & Google Ads
NextGoogle Local Service Ads: Summer 2024 UpdatesNext

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

Get Recognized

Who We Help

  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry
  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry

How We Help

  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Pricing Estimates
  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Pricing Estimates

Who We Are

  • Careers
  • Our Company
  • Our Team
  • FAQs
  • The beCaring Project
  • Careers
  • Our Company
  • Our Team
  • FAQs
  • The beCaring Project

Our Work

  • Case Studies
  • Portfolio
  • Website Examples
  • Case Studies
  • Portfolio
  • Website Examples
beMarketing Company Logo

Let's Talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Submit a Web Ticket

Copyright 2026 beMarketing. All Rights Reserved.

Linkedin-in Facebook-f Twitter Instagram