When it comes to drawing in your customer’s attention, what is your strategy? Do you offer incentives in the form of discounts or coupons? Are you creating influential digital advertisements to inspire customers to do business with you? Lead generation is vital to all businesses across all industries. With 53% of marketers spending at least half of their budget on lead generation, it’s imperative that your business considers investing in lead generation strategies to attract and retain customers. If you are unsure of what lead generation is or want to know if your business is tracking correctly, continue reading for our expert advice:

What is Lead Generation?

Lead generation involves actively capturing your prospective customers and target audience in the hopes of converting them into customers. From routine blog postings to structured digital campaigns, lead generation is an important marketing tactic to ensure that your efforts to attract new clientele are not for nothing. Time is most certainly money and if you aren’t paying attention to your conversion tracking, it can hinder your company growth. Our lead generation professionals at beMarketing have compiled a few top tips to make sure that you are tracking your lead generations effectively:

Top-Tier Tracking Tips 

  • Build UTM Tags into your URLs. Urchin Traffic Monitors assist with tracking how impactful your campaigns are, helping you determine if you need to make any changes to get the results you wish or if what you are doing is working best for your brand. From social media traffic to your website to blog content click rates, these coded tags will allow you to effectively review the success rate of your campaigns. 
  • Create Goals on Google Analytics. Google’s strategies for online conversion tracking continue to advance over the years, assisting marketing agencies and business owners alike with lead generations. Google Analytics users have the ability to create goals, which allows you to see how effectively your lead generation tactics are faring. Without proper goals in place, it can be difficult to determine how well your strategies are. 
  • Implement Offline Conversions. While most business transactions these days take place online, it’s important to also ensure that your tactics are creating offline conversions well. Platforms such as Google and Facebook offer offline conversion tracking abilities such as AdWords which can strengthen your confidence that your campaigns are performing how they should be. If you aren’t making an effort to track offline conversions, you can’t be certain that you have the optimal campaign running to generate leads. 

Take The Guesswork Out of Your Lead Generation Strategy With The Hive

Here at beMarketing, our expert digital marketing team excels at generating impactful campaigns across all industries. From in-depth conversion tracking to insightful offline conversion tracking, The Hive is ready to assist you in receiving the leads that your company deserves. Ready to grow with our help? Contact us today or call (484) 261-1149.