Nonprofit organizations are imperative to our community, especially here in the Greater Philadelphia Region. We have a bountiful amount of nonprofits in our local community that make a true difference everyday. Nonprofit organizations stimulate civic engagement and leadership, propel economic growth, and reinforce the fabric of our communities.
Because of this, it is important to ensure a great nonprofit marketing strategy is in place. Nonprofit marketing is the use of marketing strategies to amplify an organization’s cause and mission, solicit donations, and attract volunteers and supporters. Implementing a prominent marketing strategy is the key to successfully accomplishing these goals. A great marketing strategy contains the following three elements; steady traffic to the website, a strong social media presence, and both print and digital advertising.
Website traffic is important because the more people that see your website, the more potential members, donors, volunteers, and supporters you will gain. Building these meaningful relationships is significant to nonprofit organizations specifically because they rely on them in order to carry out their mission. In order to attract users to stay and surf your site, you need to present a clear mission statement along with storytelling your organization’s origin. This will allow users and future members and donors to engage, relate, and empathize with your organization. When people feel connected, they are more motivated to donate and become involved. Tracking your website’s traffic is also hugely important because you will be able to analyze your target audience, potential members and donors, and understand which sections of your website are performing best. Subsequently, ensuring that a donate button is easily accessible on multiple pages of your site will allow people to conveniently contribute directly to your nonprofit organization.
Maintaining a strong social media presence is necessary for all brands in present times. A social media presence is a vital nonprofit advertising strategy because this is where an abundant amount of people consume media everyday. By using social media, you have the ability to engage with your audience, increase your organization’s presence, and promote fundraising and volunteer opportunities. Important concepts that should be highlighted on a nonprofit’s social media channels include; news about your organization and cause, events, recruiting volunteers, employees, fundraising opportunities, and acknowledging donors or volunteers. Overall, social media will increase your visibility and engagement, and allows your organization to connect digitally.
Lastly, advertising is beneficial to nonprofit advertising because it reaches audiences that you may not be hitting and works to spread your brand awareness. In order to maintain sponsors, members, volunteers, and donors, advertising must be present in your strategy. Both print and digital marketing for nonprofits can help successfully finalize this strategy. Print advertising can include physical elements like flyers, brochures, mail, and billboards, while digital advertising includes display advertising, social media ads, and email marketing. By utilizing print and digital media advertising, you are setting your organization up for success by reaching the largest audience and spreading brand awareness. Bonus tip: Google Ad Grants provides up to $10,000 per month of free Google Ads advertising on Google Search result pages to eligible nonprofit organizations.
Because nonprofits hold such a great importance in our communities, it is important for them to market themselves to the best of their ability. The overall goal of nonprofit marketing is to raise awareness, donations, memberships, volunteers and to promote your organization and brand cause. If your nonprofit organization is in need of assistance with marketing and advertising, contact beMarketing today and get the results you need.
Gabby Scanga, Account Coordinator