Successful marketing strategies are crucial to any industry. Why would the automotive industry be any different? If anything, car dealership marketing is especially important given how competitive it is and how much research consumers typically do for such a big purchase.
Building trust and reliability is imperative and should be the number one goal for automotive marketing strategies. At beMarketing, we utilize many digital marketing services to help you achieve that goal and to strengthen the recognition and credibility of your brand to help you acquire and retain customers.
Car Dealership Marketing Strategies
There are many different strategic options for companies to take in terms of their marketing process. But each industry has advantages and disadvantages. Car dealerships are such a unique business that automotive marketing has to be specifically tailored for car-buying customers. Our expert teams of marketing professionals have come up with some marketing strategies that would best fit the automotive industry and help them reach new customers.
Strengthen Customer Reviews
The number one most important thing customers look for when buying a car is trust. People need to be sure they aren’t getting ripped off with a big deal. Encourage customers to leave positive reviews and testimonials. Invest in the customer experience and ensure your customers have an enjoyable and positive experience so they will recommend you to others. Word of mouth and positive reviews is the best way for a car dealership to build a positive brand reputation.
Invest in Search Engine Optimization
For most people, the first thing they will do when they want a new car is to Google “new cars near me.” Enhancing your local search engine optimization will ensure your dealership shows up high in Google search results. At beMarketing, our SEO experts will implement keywords throughout your digital marketing to ensure you move up in search engine results and maximize your visibility.
Unique Offers
To compete with other dealerships for a consumer’s business, a unique offer is a great way to set yourself apart. Sending automated emails is very common for car dealerships. While this is a great way to reach your audience, you should have a call-to-action that encourages click-through. Even something as simple as a small discount, free oil changes, or a time-sensitive offer can encourage people to act now.
Engage Customers on Social Media
Besides email marketing campaigns, social media is a great way to quickly reach a large audience. Social media can be used to build your brand, engage with your audience, advertise your products and services, and inform the public. Investing in digital media and videos allows you to fully showcase your automobiles and give consumers a full tour of a vehicle without ever leaving their house.
Adapt Based on Marketing and Car-Buying Trends
Can you believe people used to look for cars for sale in the local newspaper? Now everything is digital. We have seen the pandemic increase consumer spending online, which has made digital marketing, mobile ads, video marketing, and other forms of digital media even more crucial. beMarketing is constantly tracking and analyzing the newest trends to ensure we use the most effective methods.
Car Dealership Marketing with beMarketing
Your job is to sell cars. Our job is to sell you. Our expert team of marketing professionals at beMarketing can set you apart from the competition with well-researched marketing strategies tailored to your brand and business. From search engine optimization to social media marketing to reputation management, beMarketing can do it all to take your company’s marketing efforts full speed ahead. Give us a call today at 484-261-1149.
