When was the last time you went to make a purchase and did so without looking at the reviews for that item or service? Today, customers check out the reviews for everything from HVAC services to shower curtain rods. Most importantly, if they cannot find those reviews, they are much less likely to purchase from that company. Unlocking the power of customer reviews makes a significant difference in your online presence and reputation, but getting them is another issue. If you’re interested in learning how to get more reviews, you’ve come to the right place!
The most straightforward approach is often the most effective – just ask for reviews! Train your staff to politely request feedback from customers. If that approach is too straightforward or your services are online, you can include a subtle call-to-action in email signatures, on receipts, or as a QR code at the cashier’s desk. By initiating this conversation, you create an opportunity for customers to share their positive experiences.
Ask the Right People at the Right Time
Timing is crucial when asking for reviews. Identify touchpoints in your customer journey where satisfaction is likely at its peak, such as immediately after the purchase or completion of an initial service call. When it’s right after a successful transaction, an individual is more likely to have a higher impression of your company and services. Choose the moments that maximize the likelihood of a positive response.
Make It Easy
When you’re figuring out how to get more reviews, make sure to streamline the process by eliminating as many hurdles as possible. Direct customers to popular review platforms like Google, Yelp, or industry-specific sites with direct links and QR codes. Simplifying the process increases the likelihood that customers will take the time to leave a review.
Incentivize and Reward Reviews
If you’re struggling to get reviews when asking, or if you’re a new business, an incentive program to motivate customers could be an excellent option for digital marketing strategies. Whether it’s a discount on their next purchase, access to exclusive content, or entry into a giveaway, incentives can work double duty to promote your brand and encourage reviews.
Respond to All Reviews – Positive and Negative
Active engagement with reviews, regardless of sentiment, demonstrates your commitment to customer satisfaction. Promptly and graciously respond to positive reviews, expressing gratitude. For negative reviews, address concerns professionally, offer solutions publicly, and encourage further discussion offline or privately. Future customers will take your engagement as a sign of ongoing customer support.
These strategies contribute to a robust online reputation and act as digital marketing strategies. Positive reviews are powerful social proof, enhancing brand credibility and influencing potential customers. As you explore your options, consider working with an online marketing agency like beMarketing.
At beMarketing, we have the experience and expertise to manage your online reputation. We will work with you to create QR codes, email campaigns, signs, and social media outlets to encourage customers to leave reviews. We’ll even monitor these reviews online for you and ensure they are responded to promptly. If you need guidance to optimize your online presence, contact us today at (484) 246-8504.