Although voice search is still a pretty new technology for businesses, 50% of online searches are expected to be driven from them in 2020. If your real estate business isn’t ready to ride this technological trend, then you can expect the competition to start outselling you — big time.
Luckily, our real estate marketing experts are sharing how real estate companies should leverage voice search, so you can become the go-to realtor in your area!
Easier Language Interpretation is a New Amenity — Here’s What It Means for You
Initially, search engines were designed to recognize and match the keywords of a voice search, not interpret them, forcing users to contort their searches in a way that made sense to search engines. Now, search engines use complex processing systems that let virtual assistants interact in a human-like manner, so users can say “I need a three-bedroom apartment in Philadelphia with a parking space” rather than “Philadelphia, three-bedroom, parking.” To ensure your real estate property is found first in a voice search — and not your competitors — enlist in the real estate marketing services at beMarketing today!
A Voice Search Keyword Strategy Needs to Be Your New Niche
When coming up with a voice search keyword strategy for your real estate business, you need to think about what people will be saying into their devices to find you. Like we said above, search engines now recognize full sentences, so your potential buyer may be asking questions like “Who is the best agent in Philadelphia?” versus “Philadelphia best agent.” Because voice search is replacing short-tail keywords with long-tail keywords, incorporating them into your website’s content will help your traffic skyrocket.
Make Informative and Authoritative Content Your Website’s Foundation
The foundation of voice search technology is conversation, so if you want to rank higher with voice assistants, you need to incorporate conversational content into your real estate website. In addition to helping a site rank higher, conversational phrases will also provide your audience with helpful information, increasing engagement and improving your connection with them.
Improve Website Curb Appeal By Optimizing It for Mobile
When you ask Siri: “What are the safest neighborhoods near me?” chances are you’re using a mobile device. Now, more than ever, we’re seeing a major shift in how users are searching. According to Google, nearly 60% of searches are performed on a mobile device. This means that mobile-friendly sites will soon be prioritized in a search engine, so if your website performs poorly on a mobile device, search engines will go right past it. You can avoid this — and bring in more clients even when you’re off the clock — by having the beMarketing experts create a mobile-friendly site for you.
Voice Search is Now Contingent on Local SEO
When clients are using a voice search to look for real estate agents around them, the results will first show local content. Because Google pulls local providers that are verified, relevant, and prominent, it’s important to have your website registered with local directories and indexed with search engines. By providing location specific pages on your website you’ll also be helping your ranking, meaning you’ll be found by prospective clients and not your competitors.
Now that you know how real estate companies should leverage voice search, it’s important to remember that technology is always changing and evolving, and with the help of beMarketing, you won’t just be keeping up with the Joneses — you’ll be staying ahead of them! Contact us today to start implementing these game-changing voice search strategies.
