As 2021 is coming to an end, a new beginning is on the horizon. Through this year’s trials and tribulations, our desire to discover new ways to thrive within this “new normal” has never wavered. The company Pantone®, which stands as the industry leader in the language and influence of color, deliberates each year to select a shade that will embody the coming year and its meaning. The Pantone® Color of The Year not only applies to fashion industries or home improvement companies but serves as a visual representation for us all. Created for the first time in the history of the Pantone® Color of The Year educational color program, Pantone® announces the Color of The Year for 2022: PANTONE 17-3938 “Very Peri.”
In unison with The Pantone® 2021 Color of The Year, which encapsulated rock-solid hope, “Very Peri” is a new vibrant color of purple and blue, designed to encourage creativity and innovation upon entering a brand new year. As we have seen in 2021, businesses across all industries have been implementing new practices to carry out day-to-day operations in a safe manner. From hybrid in-office and remote working schedules to video meetings with clients, it can be said with utmost confidence that in the face of the pandemic, we as a society are resilient and are inventing new ways to conduct business. In fact, we see these changes being implemented already as Facebook’s CEO Mark Zuckerberg announced the introduction of “Meta Platforms” and an augmented reality presence called the “Metaverse”. The Color of the Year for 2022 is a direct reflection of the brilliance and drive that we as individuals have to adapt and to rise up in the face of adversity.
“As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lay before us”, shares Laurie Pressman, Vice President of the Pantone Color Institute.
Creative Branding with beMarketing
At beMarketing, we look up to The Pantone® Color of The Year for 2022 and relate the symbolism of “Very Peri” to our business’s values and work. We are proud to share that we constantly stay up-to-date with the newest tools and technology introduced into the marketing realm and continuously come up with new, enticing ways to heighten the brands of our clients. As “Very Peri” represents courageous creativity and imaginative expression, our graphic design services take our client’s brand and ideology to the next level with visually appealing designs and strong creative branding tactics. It is important to our company to exceed client expectations by coming up with brilliant ideas to boost their brand’s presence. From logos to brochures and every design in between, our graphic design services at beMarketing encapsulate the very essence of “Very Peri” and our company is enthusiastic to enter 2022 with innovative ways to relentlessly pursue limitless growth for our clients.
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