It’s NEW. It’s UNTAPPED. It’s growing RAPIDLY. It’s IGTV!
YouTube has a fierce competitor for the first time since its creation, and it’s IGTV. Instagram’s addition of IGTV brings all the possible entertainment you want to one app. So, if you own a business, you better hop on this new feature now before it becomes oversaturated. If hearing that IGTV is going to be the next YouTube wasn’t enough to get you amped up about starting to pump out content, below are three more reasons why you should be creating videos for IGTV now.
Bring Life to Old Videos
Did you spend hours editing and creating videos for YouTube, Facebook or your blog, only to get minimal engagement and reach? Now you can take those videos and reuse them on a whole new platform. The best part? Instagram has incentivized IGTV users by giving them more reach than other traditional posts! So those old videos have a chance to be seen by more users than ever before.
More Time, More Creativity
Instagram stories time limit is 15 seconds. Instagram video post time limit is 1 minute. IGTV time limit is 10 minutes for the average user and a whole hour for ones with a larger following. You can really let your creativity fly and create content that’s exciting, entertaining and fun! More time means you can now create videos to educate your audience in depth about your product, business or industry. You can demonstrate your product at work or even create video tutorials. Unlike IG stories, IGTV stays on your profile permanently so users can go back and view an IGTV segment that you posted a month ago.
Call To Action
With the longer video format, you have a lot more freedom to show your audience exactly what sets your business apart from the competition. What’s even better, is that you can include links to other social media pages and products that you spoke about, directing them to your website for more. This makes it that much easier for the viewer to purchase a product or service directly from your site.
Bonus Tip!
Include exclusive content on your IGTV and promote it on your other social media platforms to drive traffic and increase engagement. Your exclusive content can range from behind the scenes videos and unreleased product reviews to office tours and much more. Saving this unique content for IGTV will help your business build a fanbase and have followers, your customers, hungry for more exclusive content.
IGTV is a revolutionary new feature that gives businesses yet another opportunity to grow, so take out that phone and hit record.
Don’t Know Where to Start?
Here at beMarketing we have the knowledge and experience to help get your business off the ground. From social media marketing and web design to product promotion and much more, we’ve got you covered. Contact us and get started today!
