A new season means new trends, especially for social media marketing! There is no better time than a new season to revamp and enhance your social media marketing. beMarketing is always researching and staying up to date with the latest fads and trends as our main goal is to provide the best quality and service for our clients. We have gathered our top strategies and tips to help you upgrade your social media marketing this season.
Authenticity
2019 is the year of authentic social media. We cannot stress enough the importance of displaying authentic content. People want to see content that is authentic. Social consumers can pick up on inauthenticity in a blink of an eye, especially in regards to influencers. Influencer marketing has become an extremely popular social media tool and it is vital to partner with influencers who truly enjoy the brand they are endorsing. Authenticity plays a huge role in attracting as well as earning the trust of your followers. Trust and reassurance of your followers is one of the most important aspects of social media marketing.
Creativity
The rise of social media marketing has stirred up immense competition between brands. In order to meet the demands of consumers, you must present an engaging and creative social media presence that stands out from competing brands. To do so, you must find the target audience of your platform and create an appearance that is attractive to that audience. Your platforms should attract followers and the key is finding creative ways to engage with them. Interactive posts and interactive stories are a great way to engage with followers. Stories– whether it is on Instagram, Facebook or Snapchat– are a vital way to catch the attention of consumers, so it is important to present content that is notable and attractive.
Videos
Video production has become an ESSENTIAL feature of social media marketing. Many platforms have created a way for you to post live videos, whether it is through a story or a post, videos are a phenomenal way to present content as well as show authenticity. Videos can be interactive and can involve engagement with followers, which shows the authenticity within your company. When creating videos, it’s essential to have a strong opening to gain the attention of viewers so that they remain watching for the entire duration.
Trust, engagement and authenticity are the three main trends to focus on when cleaning up your social media this spring season. Contact the social media marketing experts at beMarketing for assistance on your social media spring cleaning!