You’ve probably heard the term SEO tossed around a hundred times in your line of business and even begun researching tactics and techniques to improve your efforts. But do you really know how SEO works? Even if you believe you have a basic understanding of what it entails, you still might not have a solid grasp of this valuable tool. Whether you’re looking to create long-term brand awareness, expand your reach, engage with your target audience, or earn more revenue, search engine optimization is crucial for your business. Below, our marketing experts share the ins and outs of SEO and why this process is vital for your business’s success. 

Crucial Elements of SEO

SEO, in its simplest of terms, helps increase your visibility online. When you utilize search engine optimization, you take tactical steps to improve your website content which positions your business higher on search engine results pages. The higher the ranking and the more visibility a website has, the more likely it is that brand captures business. It’s also a helpful tool that builds brand awareness, creates strong relationships with customers, and positions your company as an authoritative and trustworthy firm in your field. Continue reading to learn the essential elements that make up a robust SEO strategy. 


Well-researched, carefully chosen, and judiciously used keywords have the power to control your online ranking. Keywords can be single words or phrases that people use to find content online. Your keywords need to have high search rates and be strategically placed throughout your website so that the quality of your content is high. Try choosing short and long-tail keywords as well as local keywords. 

Website Content

Content is a vital part of SEO and where your efforts really come to fruition. Website content allows you to connect with your audience, engage with them, and provide them with valuable information about your product or services. Strong content can build relationships and balance the human side of your business. Today’s content must be educational, intriguing, relevant, and shareable to gain the attention of prospective customers. Content is anything your audience views or hears and comes in several forms, including:

  • Blogs
  • Website text
  • Social media posts
  • Newsletters
  • Infographics
  • Videos
  • And more
Local SEO

Local SEO can help you know your audience and their unique wants and needs. It’s become increasingly important as more and more people search using mobile devices. In fact, 60% of all searches happen on a smartphone, and nearly half have local intent. Local SEO utilizes the geographical location of your business in a search engine result. Along with using local keywords, best practices include claiming directory listings, creating location-specific pages on your website, and creating doorway pages on Google Business Profile and Google Maps.

What SEO Can Do for Your Business

Now that you have a better understanding of what SEO is and the strategies used to implement this process, we can focus on why it’s vital for your business. 

Build trust with your customers – When you have a clean website filled with relevant information that is easily accessible and discoverable in search engines, customers and potential customers will trust your brand.

Improves user experience – When you put time and effort into creating quality content and generating excellent on-page SEO optimization, it improves user experience and usability of your website. 

Increases engagement, traffic, and conversions – With good SEO practices in place, people can find you quickly and easily, putting you one step closer to a transaction. 

Search Engine Marketing Services With beMarketing 

At beMarketing, we guarantee our search engine optimization services will take your business to the next level. We want to ensure you’re ranking high on search engines which is why we employ a comprehensive method and organic SEO efforts to help achieve this. Drive quality traffic to your website, increase your clicks, and turn casual browsers into paying customers with our search engine marketing services. Contact us at 484-261- 1149 to learn more.