Why Does Your Business Need Social Media?

Industry leaders are all on social media.

There are various reasons why big-name brands such as McDonald’s, Walmart, GoPro, Starbucks and Wendy’s are so successful. One of the driving factors is their social media presence. Go to any of these brand’s Twitter, Facebook or Instagram and it is easy to see why customers choose them. Consumer opinions on a company rely heavily on its interactions throughout social media and customer service.

Why does your business need social media?

Traditional businesses may ask themselves, what is the point of creating social media presence? If it’s so effective, why is it free? First, using social media increases the audience you reach exponentially. Take a look at the numbers. There are 7 billion people on earth. Out of those 7 billion, 4 billion use the internet, and 3 billion are active social media users. These social media users range from young to old, and the number of users is rising on a daily basis. Today, over 88% of businesses utilize social media.

Additionally, social media marketing brings forth a humanization to your company, rather than a standing advertisement designed to make a profit. It creates a personalized approach, and people will feel that they are interacting with a person, rather than through an automated computer.

Business revenue from social media.

Some businesses may be concerned that while spending time creating and working on social media, it may not bring in revenue. This is not the case. Social media brings in website traffic, can generate leads and boost sales! Did you know that you can actually keep an eye on your competitors? Your competitors are more than likely utilizing the same social media platforms.

Creating a social media presence can also help you get to know your target market. Being aware of how consumers see your brand and interact with it is crucial for any business. Be sure to take a look at the comments, the likes, and the conversations between customers. Increasing customer engagement makes your brand have a long-lasting effect in your customer’s mind. Social media brings endless possibilities for new content and new ways to reach out to customers; old and new!

beMarketing can take care of all social media needs.

Now you may ask yourself, why should I hire a social media team? While managing the social media yourself is doable, it can be extremely time-consuming. Each social media platform (and there are many) requires different posts. Each customer comment should get a response from your company. We know that running a business is no easy task. So, leave the social media to the experts here at beMarketing! Give us a call today to see how we can help your brand!