Skip to content
beMarketing Company Logo

Submit a Web Ticket

Linkedin-in Facebook-f Twitter Instagram
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
        • Home Services
        • Hospitality
        • Healthcare
        • Education Industry
        • Retail
        • Business Services
        • Financial Institutions
        • Automotive Industry
        • Franchises
        • Nonprofit Industry
        • Legal
        • Real Estate
          • Electricians
          • HVAC
          • Landscapers
          • Movers
          • Painters
          • Pest Control
          • Plumbers
          • Restoration
          • Roofers
          • Casinos
          • Caterers
          • Food Trucks
          • Hotels
          • Limo Companies
          • Restaurants & Bars
          • Senior Living Facilities
          • Addiction Centers
          • Cardiologists
          • Chiropractors
          • Dentists
          • Family Doctors
          • Orthodontists
          • Orthopaedic Offices
          • Healthcare Specialists
          • Urgent Care
          • Elementary Schools
          • Preschools
          • High Schools
          • Colleges
          • Health & Fitness Centers
          • Jewelers
          • Accountants
          • Finance Businesses
          • Human Resources Firms
          • IT Companies
          • Banks
          • Credit Unions
          • Auto Detail Centers
          • Auto Repair Shops
          • Car Dealerships
          • Tire Centers
          • Franchises
          • Charitable Organizations
          • Nonprofit Foundations
          • Religious & Apostolic Associations
          • Social Advocacy Groups
          • Bankruptcy Lawyers
          • Birth Injury Lawyers
          • Busines Law Firms
          • Criminal Defence Lawyers
          • Family Law Firms
          • Medical Malpractice Law Firms
          • Personal Injury Lawyers
          • Title Insurance Companies
          • Realtors
          • Brokerage Firms
          • Mortgage Businesses
  • How We Help
        • Get More Leads
        • Attract More Customers
        • Build Your Brand
        • Re-Engage Your Customers
        • Track your Results
          • Supercharge Online Presence Paid Search
          • Drive Organic Traffic Search Engine Optimization
          • Turn Mailboxes Into Profit Centers Direct Mail
          • Creative. Custom. Consistent Posting. Social Advertising
          • Transform Clicks Into Conversions Digital Campaigns
          • Become the Billboard Media Buying
          • Join the Conversation Social Media
          • Create Brand Trust Public Relations
          • Become a Go-To Source Content Marketing
          • Set the Stage for Success Creative Strategy
          • Drive Results with Engaging Designs Website Design
          • Help Your Brand Come To Life Video Marketing
          • Give a Gentle Nudge Remarketing
          • Keep the Conversation Going Email Marketing
          • Make Data Driven Decisions Real Time Reporting
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let's Talk
beMarketing Company Logo
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk

5 Digital Marketing Tips for Success in 2021

  • beMarketing
  • December 18, 2020
  • Marketing, Paid Search, SEO

If there’s one thing 2020 has taught us, it’s that the Internet isn’t going anywhere anytime soon. The ongoing COVID-19 pandemic has forced many businesses to pivot and completely change how they operate. With an increasing amount of people staying home, we’ve seen more products and services move online while many employees continue to work remotely or in a hybrid setting. Because of this, your digital presence is more important than ever in 2021. 

If you’re like us, we’re excited and looking forward to the digital landscape of 2021. That’s why we created this guide, where we’re revealing the top digital marketing tips of 2021 to launch your brand into marketing success. 

Online Presence, Engagement, and Retention

In 2021, you should be prepared to put more time and resources into your online presence and social media marketing strategies. An effective strategy allows you to reach more customers, engage with existing fans, and increase website traffic, leads, and even revenue. Additionally, take some time to improve the main structure and content of your website for Google search result visibility. 

The pandemic has forced more people indoors, increasing the time they spend online. This shift is your time to increase your reach and re-engage with existing followers. Ensure your business is ahead of the curve with a well-designed user experience and user interface site (UI/UX) as well as social media campaigns that beautifully complement your website. 

SEO and Google Listings

One of the most successful marketing campaigns you can launch in 2021 to boost your business is SEO. There’s a reason why over 60% of marketers invest in it. SEO (Search Engine Optimization) is a digital marketing tool that allows you to understand what your customers are searching for (keywords) and it’s one of the main drivers of organic traffic. By optimizing your website, you can rank for the keywords your customers are searching for. This not only shoots you to the top of a Google search result, but it can also help you rise above your competitors and drive more traffic to your website. 

Another thing to keep in mind is your Google My Business (GMB) page. One of the most important things you can do is make sure it is kept up to date and verified. Your GMB page draws in local customers, providing important information like your hours of operation (which is crucial throughout the pandemic), services, and location. 

PPC Marketing

PPC (Pay-Per-Click) advertising is a paid form of digital marketing. It’s used to drive traffic to your website by running ads and paying a fee for every “click” you receive on your ad. The beauty of PPC is it allows you to target your demographic based on location, interests, gender, and more. The key to getting PPC right is targeting the right audience at the right time with the right ad. The most popular platforms are Google Ads, Facebook Ads, and Instagram Ads. While your initial investment may be higher, you’ll see faster ROI compared to organic methods. 

Voice Search

These days, people want results, and they want them fast. Instead of typing a query into Google, more and more customers prefer to use voice search. To adapt to this medium, your content must be optimized for voice search. Try using FAQ’S and schemas to answer common questions that will accurately sync with their voice search queries. According to a Google study, 53% of users will leave a website if it doesn’t load within 3 seconds. Therefore, speed and usability are vital.

Video Advertising

Another hot topic for marketing success in 2021? Video content. Video is becoming increasingly popular for advertising. Nearly 90% of marketers said that adding video content to their strategy increased traffic to their website and almost 30% of shoppers said they would buy an item after seeing a video ad for it. Because video is such an eye-catching medium, it’s especially great for interactive products but can also be utilized for employee interviews, behind-the-scenes videos, and more. Begin by incorporating fun and interactive videos on your social channels and take note of how they’re performing. If you notice an increase in views or engagement, considering adding video marketing into your digital marketing plan. 

At beMarketing, our goal for the new year is to help you launch an array of successful marketing campaigns. A new year comes with tons of new trends, so ensuring that you implement the correct strategies will take your business to the top and give you an edge over your competitors. If you’re ready to start fresh in 2021, contact The Hive today to get started.

PrevPreviousHow to Step Up Your Marketing Strategy in 2021
Next2021 Top Digital Marketing TrendsNext

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

Get Recognized

Who We Help

  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry
  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry

How We Help

  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results

Who We Are

  • Careers
  • Our Company
  • Our Team
  • The beCaring Project
  • Careers
  • Our Company
  • Our Team
  • The beCaring Project

Our Work

  • Case Studies
  • Portfolio
  • Website Examples
  • Case Studies
  • Portfolio
  • Website Examples
beMarketing Company Logo

Let's Talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Submit a Web Ticket

Copyright 2025 beMarketing. All Rights Reserved.

Linkedin-in Facebook-f Twitter Instagram