Google Updates Desktop Search Results with Continuous Scroll
In an effort to make desktop search results more like mobile, Google launched continuous scroll on December 5, 2022, allowing users to scroll through multiple pages endlessly. The Google search update is like an infinite scroll, but it does stop after six pages before prompting users to click on “more results. ” While continuous scroll […]
Google Now Forces GBP Managers to Edit in Search
For those who manage a Google Business Profile (GBP), you might have noticed a few changes beginning in the last couple of months. Over the summer, Google started to move several elements from the old Google Business Profile Manager to the search engine results pages (SERPs). Simultaneously, the in-SERP editor expanded to include more functionality. […]
What Is SEO and Why Is It Important for Businesses?
You’ve probably heard the term SEO tossed around a hundred times in your line of business and even begun researching tactics and techniques to improve your efforts. But do you really know how SEO works? Even if you believe you have a basic understanding of what it entails, you still might not have a solid […]
Hospitality Industry SEO Best Practices 2022
As we finish up the last quarter of 2022, those in the hospitality industry are already planning strategic incentives to make 2023 a bigger and better year. The past two years threw many curveballs, with travel, dining, and tourism taking a significant plunge during the pandemic. But with COVID finally in the rearview, it’s time […]
How to Efficiently Market At-Home Healthcare Services
The at-home healthcare industry is booming. One primary reason for this is the aging of the entire population. Year after year, hundreds of thousands of people enter retirement age, and many of the older generations of the global population are at an age where they have begun to need personalized at-home care. Many people prefer […]
5 Benefits of HVAC Companies Using SEO Tactics
As a service provider in the HVAC industry, it’s crucial to have a consistent stream of customers to grow your business and ensure long-term success. But, there’s a ton of competition these days, and it can be challenging to figure out how to attract more customers. Previously, HVAC marketing was relatively straightforward and usually consisted […]
Why Is My Website Not Converting?
Your company’s website is one of the top marketing tools you can utilize, second only to your social media strategy. Not only does it act as your brand’s first impression, but it is also a prime driver for sales conversions. Increasing conversions is one of the main goals of your website, compelling visitors to take […]
Higher Ed Marketing Strategies to Boost Enrollment
From 2020 to 2021, universities across the country felt the impact of COVID. Community college enrollment rates dropped by nearly 12%, and postsecondary enrollment fell by over 4%. Because of these drastic declines, marketers everywhere feel the pressure to increase enrollment numbers. With the pandemic nearly behind us now, things seem to be inching back […]
How Can Local SEO Help My Home Service Business
Home service companies offer many essential and much-needed services to homeowners. The problem is, they’re met with a sea of competition doing the same thing. While word of mouth is a great tactic, it’s outdated and can be debilitating if your business isn’t ready to try something new. So, how do you stand out from […]