This school year may have ended a little oddly, but it’s important to stay positive and look forward to the next semester. If you’re looking to attract more prospective students, posting engaging content on social media channels is a crucial tool for accomplishing this. As an education marketing agency, our social media experts know which content will get you the most engagement on social media, so you can gain new students. Whether you’re a Preschool, Elementary School, High School, or College, our experts have the knowledge you need to ace your social media content, so read on to learn more!
Make Sure Visuals Are an A+
People go on social media and scroll for what feels like eons, so in order to get them to stop scrolling, pause on your post, and actually read the caption, you need high-quality visuals. However, this can include a variety of “real” pictures/videos (which we’ll explain in more detail later) and custom graphics. Let’s discuss the latter first. Custom graphics are great for school updates, schedule changes, and event announcements. However, high-quality graphics (AKA the ones that will “stop the scroll”) should be equipped with the following:
- A professional look
- Appropriate fonts
- Cohesive colors
- Your school’s logo and/or mascot
- Correct sizing for each social media channel
“Real” pictures/videos refer to anything that isn’t from a stock website, and when it comes to education marketing, stock photos and videos should never be used. Instead, utilize pictures and videos of your school’s past and present students and faculty members, from events (sporting events, graduation ceremonies, fundraisers, dances, etc.). High-quality visuals will:
- Make your social media feed look better
- Give an inside look to your school’s environment
- Drive more engagement
- Appeal to more prospective students
Enrich Ideas With the Assistance of School Faculty Members
When you want to engage with more prospective students, relying on people who have different interactions with your school’s students is a great way to ensure that your content is fresh! So whether you’re failing to come up with quality content or you want to bring in new perspectives, consider reaching out to the following people for ideas:
- Public Relations staff
- Career Services staff
- Students (just be sure to get parents’ permission)
- Students’ parents
- School volunteers
Because all of these people have different relationships with your school, this is one of the best education marketing strategies because they’ll bring new, interesting ideas to the table.
Be Sure Authentic Stories Are the Core of Your Content
When prospective students and parents go on a school’s social media page, they’re main goal is to see how life at this particular school will be — educationally, morally, and socially. Because of this, you need to make sure your social media feed isn’t getting overwhelmed with announcements, updates, and schedule changes. Instead make sure your content mainly focuses on real stories and experiences, which should include videos/captions about the following:
- Sporting events
- Fundraising events
- Club activities
- Teachers’ teaching styles
- Life on campus
- School values
- School spirit
Set Benchmarks and Examine Data Frequently
Just like students get tested to see how well they’re doing and what areas they need to work on, it’s important to test your social media content, too! Examining this information will help you see which content is getting you the best results and which one’s aren’t, so you can adjust accordingly and discover the best education marketing strategies for your school. If you want to make life easier, you may want to consider utilizing our social media management services! We’ll provide you with data that is easy to read and understand — and analyze it for you — so you can clearly see the results of your social media efforts.
Still having trouble figuring out how to ace your social media content? Not to worry, that’s what the beMarketing team is here for! As an education marketing agency, we go above and beyond to understand the voice, messaging, vision, and goals of each one of our social media clients, so we can deliver them the best results. To get started with our social media experts, contact us today!