In today’s digital world, maintaining a digital presence is key. It creates a means to offer resources while at the same time offers an opportunity for new and existing patients to engage with your healthcare practice.
A key part of medical marketing is a practice’s healthcare SEO strategy. Search Engine Optimization (SEO) enables your website to be found in the search engine which is based on keywords that populate on your website.
It’s been proven that a lead that comes from SEO has a 14.6% conversion rate to become a customer or client as opposed to an outbound lead (from traditional marketing channels) which is only 1.7%.
Allow us to share some tips with you below on how you can retain clients and grow your practice by implementing some SEO best practices:
1. Keywords are key!
Identify keywords that patients may use when searching for a practice or issue they have questions about. You are looking for words that get approximately 200-10,000 local monthly searches.
2. Meta Data
The meta data tells the search engine what the page is about using the title tag, the meta description and headers. Make sure to add your keywords in these descriptions.
3. Develop Content That Is Original
Creating original content that incorporates your identified keywords enables you to establish the expertise that your practice brings to the table. This is your avenue to express who your company is and how you assist patients. Ask doctors, nurses and staff what questions they often answer. This will give you the insight you need to create content that people are likely searching for.
4. Include a Sitemap On Your Website
This is important because it helps give search engines a map of your website which can help users get to your website. We recommend using a third party tool for this.
5. Search Verticals Can Be Optimized
Video, images, slideshows and mobile interfaces can all be optimized in similar ways you optimize other areas of your website to incorporate keywords.
6. Local Search Marketing
There is an area on Google My Business, the Foursquare page and on your website’s footer to input your practice’s name, address and phone number. Make sure this information is correct in all of those locations so that your practice populates when someone is looking for a provider in your area.
7. Don’t Forget About Social Media
Medical marketing plans should include social media. Social media drives engagement with people that may not know about your practice or do and want to see what information your social media posts offer. They also offer an opportunity to drive traffic back to your website which is where you ultimately want your patient or potential patient to be!