With only a few months into 2022, we have already begun to see a handful of digital marketing trends that are making a big online impact. From the introduction of the metaverse to the consistent rise of TikTok, staying on top of these trends is important for the success of your digital marketing efforts. However, if you aren’t spending time looking into what’s recently trending, you can miss out on a wide variety of opportunities to boost your brand. Whether you are unsure of where to look for what’s currently trending or find little time in your day to scroll through various social media platforms, our marketing team at The Hive is here to help. We’ve outlined a few digital trends that have emerged so far in 2022 to get you up to speed.
Long-Form Video is Trending
Whether you are on TikTok and Instagram or not, you probably have heard that these two competitor social media platforms are constantly trying to one-up each other. TikTok was initially known to have short video capabilities and Instagram was not far behind with their Reels and Stories. Now, long-form video is becoming a bigger trend for TikTok and Instagram is right on their heels. Instagram Stories, for example, allows users to upload 60-second videos in an effort to mirror TikTok’s features. Be sure to stay on top of the emergence of long-form video content— it’s currently trending at this moment and we can expect to see more of it in 2022.
Messenger App Expansions is Trending
In 2022, we are beginning to see the evolution of messenger app capabilities, especially when it comes to online payments and transactions. Facebook’s Messenger app is leading the way with how users and friends can make payments to one another. There is a “split payment” feature that is currently being tested, allowing users to send a certain amount of a transaction to certain people. This can be very helpful for paying rent among roommates, splitting the dinner bill between friends, and more. Other messenger apps are not far behind! There is news that Twitter is working on making changes to update its Messenger app capabilities to cater more towards users’ needs. Stay tuned!
The Metaverse is Trending
This probably is not the first time you have heard “Metaverse” as it has been in the news and is already rolled out today. In 2022, we will begin to see more of what the Metaverse is about in regards to the exploration of augmented reality and virtual experiences. What will be coming down the pipeline, however? It is still unknown but we can expect to see more of what is trending with the Metaverse as the year progresses. If you want to stay in the loop with what the Metaverse is unveiling and how your brand can benefit from what is trending from it, be sure to meet with our elite marketing team!
At beMarketing, we’re proud to bring a wealth of knowledge and experience to the table with every client we work with, no matter what industry they are in. We’re always staying up to date on what is trending and how this information can be used to boost your digital marketing efforts. For more information or to speak with a member from The Hive, please contact us today or call (484) 261-1149.