Skip to content
beMarketing Company Logo

Submit a Web Ticket

Linkedin-in Facebook-f Twitter Instagram
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
        • Home Services
        • Hospitality
        • Healthcare
        • Education Industry
        • Retail
        • Business Services
        • Financial Institutions
        • Automotive Industry
        • Franchises
        • Nonprofit Industry
        • Legal
        • Real Estate
          • Electricians
          • HVAC
          • Landscapers
          • Movers
          • Painters
          • Pest Control
          • Plumbers
          • Restoration
          • Roofers
          • Casinos
          • Caterers
          • Food Trucks
          • Hotels
          • Limo Companies
          • Restaurants & Bars
          • Senior Living Facilities
          • Addiction Centers
          • Cardiologists
          • Chiropractors
          • Dentists
          • Family Doctors
          • Orthodontists
          • Orthopaedic Offices
          • Healthcare Specialists
          • Urgent Care
          • Elementary Schools
          • Preschools
          • High Schools
          • Colleges
          • Health & Fitness Centers
          • Jewelers
          • Accountants
          • Finance Businesses
          • Human Resources Firms
          • IT Companies
          • Banks
          • Credit Unions
          • Auto Detail Centers
          • Auto Repair Shops
          • Car Dealerships
          • Tire Centers
          • Franchises
          • Charitable Organizations
          • Nonprofit Foundations
          • Religious & Apostolic Associations
          • Social Advocacy Groups
          • Bankruptcy Lawyers
          • Birth Injury Lawyers
          • Busines Law Firms
          • Criminal Defence Lawyers
          • Family Law Firms
          • Medical Malpractice Law Firms
          • Personal Injury Lawyers
          • Title Insurance Companies
          • Realtors
          • Brokerage Firms
          • Mortgage Businesses
  • How We Help
        • Get More Leads
        • Attract More Customers
        • Build Your Brand
        • Re-Engage Your Customers
        • Track your Results
          • Supercharge Online Presence Paid Search
          • Drive Organic Traffic Search Engine Optimization
          • Turn Mailboxes Into Profit Centers Direct Mail
          • Creative. Custom. Consistent Posting. Social Advertising
          • Transform Clicks Into Conversions Digital Campaigns
          • Become the Billboard Media Buying
          • Join the Conversation Social Media
          • Create Brand Trust Public Relations
          • Become a Go-To Source Content Marketing
          • Set the Stage for Success Creative Strategy
          • Drive Results with Engaging Designs Website Design
          • Help Your Brand Come To Life Video Marketing
          • Give a Gentle Nudge Remarketing
          • Keep the Conversation Going Email Marketing
          • Make Data Driven Decisions Real Time Reporting
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let's Talk
beMarketing Company Logo
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk

Secrets on How to Maximize Creativity in Social Advertisements this Holiday Season

  • beMarketing
  • October 8, 2020
  • Retail, Social Media

With the holiday season swiftly approaching, we are going to be seeing a lot of mega sales, cyber deals, and more. It is the most important time of the year for retail businesses, eCommerce companies, and realtors to drive sales and target consumers. You may have heard about the “death of retail” but, during this year’s holiday season, retail sales are expected to grow. The National Retail Federation forecasts that sales during 2020 will increase between 3.5% and 4.1% for retailers throughout November and December. 

Now, the real challenge here is grabbing the old and new shoppers’ attention. This is a bonus for advertisers. Retail marketing brands want to flood social media feeds with hot deals and e-commerce offerings. While every platform is unique, this adds difficulty for marketers to make sure their social media ads stand out from competitors and catch the shopper’s eyes.

The Importance of Q5 

The concept of “Q5” marks the 15 days before and after the holidays where the lead time on ground shipping makes online shopping difficult. There are many reasons why Q5 is important:  

  1. If you’re a retailer, you are the only game in town in a bunch of regions due to shipping constraints. 
  2. It is easy to discount post-holiday shopping; many consumers are still off of work and have gift cards or returns. 
  3. Pre-holiday campaigns have ended, presenting the potential for lower rates on digital ads.

Strategic Possibilities Q5 Brings 

Q5 brings awareness and reach campaigns in just a few days leading up to the holidays. This catches any of the procrastinators who need last-minute gift ideas. Then, there are subsequent campaigns in the week leading to the new year to entice people who may have extra time and money to shop for themselves. A key strategy that you need to use is getting local. Even if you are servicing a larger CPG brand, you want social media advertisements that are locally relevant to ensure you are being noticed by your consumers. 

Stories for the Holiday Season

Millions of people today are using social media advertising. A retail marketing strategy that brands are using today is “Stories’ on Facebook and Instagram. This holiday season, retail marketers are using this tactic as their first choice. Companies that have a large social media following can use stories to get more in-app purchases. Stories allow brands to: 

  • Get creative 
  • Use graphics 
  • Use GIFS
  • Use the “swipe-up” feature to search for products 
  • Utilize editing tools for eye-catching stories 

When using social media advertising, you want it to be quick and to the point. When utilizing the “Stories” feature, the length of your videos should be 15 seconds, but if you are using a carousel, which is three videos, ideally it should be 45 seconds, or three, 15-second clips. 

Pinterest Planner Advertisements

Pinterest users use this platform to discover new brands and products. Over 60% of “pinners” bought a product after seeing it on the brand’s platform. Pinners like to plan out their creative boards with various events such as life events, weddings, prom, holidays, and more. Retail marketers should post up to three months before the specific holiday, wedding, or prom season. Marketers should also focus on creating brand-specific looks to their advertisements so users can recognize their brand. 

At beMarketing, we want to make sure you aren’t sleeping on your end-of-the-year goals. When you partner with us, we can help you plan smart execution strategies, so you don’t miss the chance to impress your retail clients. This will allow you to start 2021 off with a win for both you and your clients. If you’re ready to get started on a project, connect with us today.

PrevPrevious4 Tips for Car Dealerships to Boost Your Instagram Presence
NextSocial Media Marketing Strategies For Plumbing BusinessesNext

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

Get Recognized

Who We Help

  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry
  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry

How We Help

  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results

Who We Are

  • Careers
  • Our Company
  • Our Team
  • The beCaring Project
  • Careers
  • Our Company
  • Our Team
  • The beCaring Project

Our Work

  • Case Studies
  • Portfolio
  • Website Examples
  • Case Studies
  • Portfolio
  • Website Examples
beMarketing Company Logo

Let's Talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Submit a Web Ticket

Copyright 2025 beMarketing. All Rights Reserved.

Linkedin-in Facebook-f Twitter Instagram