When it comes to representing your brand, social media is the most dynamic environment for it to grow. Like a confident handshake, your brand is the first, and sometimes last, impression you get to make. Utilizing social media to the fullest may be tricky, but also offers the most superior way to represent your brand.
Something important to keep in mind is that you are not simply just trying to promote your own brand, you are trying to tell your brand’s story. Your business provides more than just services, it’s a story about what you can do for your clients, and how your business can help them in ways no others could. Your brand must illuminate radiantly to all your clients and future clients, making them want to pursue your business as much as possible.
The first step to creating a strong online brand is to make sure it is visually stunning. If your brand does not wow the public in any way, it will be challenging to generate interest in your brand. Above all else, it must be unique. When it comes to attracting clients, you have less than five seconds to capture their attention. Within those five seconds, you need to convey the emotions of elegance, precision, and mastery of your craft. Once you nail those designs down, your brand’s look will have everyone’s head spinning. From there, it’s important to blast that image all over as much social media as possible, using it for every status, post, and press release. Let the public be associated and entranced by it.
Behind your brand and its business lies its most powerful asset: your team. Truly, what separates your business over another is the group of hard working individuals that come together and to make it excel more every day. There isn’t another team quite like yours, and you want to brag about them. If customers see how much you cherish your employees, they will feel more confident to trust in your services. When it comes to social media, let them be seen. Sharing their profiles with the world and demonstrating how excellent they are in their role adds an element of humanity to your brand.
When it comes to visual content, the medium of social media gives you a plethora of choices to capture the attention of your customers and audience. Overall, you want your brand to have a personality of its own. There are dozens of creative ways to express your business’s personality using social media. Some suggestions would be: creating “how-to guides” offering free advice and content, gifs and memes, exclusive behind the scenes segments of your business, and videos.
Because of the accessibility with content and social media today, videos continue to grow in popularity. The videos don’t necessarily have to be related to your product or service either. They could be as simple as showing your employees having fun at work or a funny video you found online. At the end of the day, establishing a YouTube account and creating videos in a routinely fashion is an amazing way to take advantage of social media.
Promoting your brand in the sea of social media can be a daunting task. That is where the team at beMarketing comes in. We are experts in the world of social media, and will put our knowledge towards helping your business create a footprint on social media. Contact us today to learn more about our services and how we can assist you as YOUR Marketing Department.