The Rise of Mobile Optimization in 2023
Mobile optimization is a set of techniques and strategies for adjusting your website or app for use across devices. When done correctly, users don’t even notice that it’s happening. But businesses need to put careful thought and consideration into it. Mobile optimization isn’t as straightforward as it sounds. Devices are constantly changing and evolving. What […]
Best Home Services Marketing Tips to Gain Customers
Home services professionals face stiff competition in today’s market, with multiple professionals vying for customers. Standing out from the crowd can feel like an impossible task, especially considering evolving preferences and search habits of consumers for home repair and remodeling services. Home service companies must adapt their marketing strategies to capture the attention of today’s […]
What’s New and Important With GA4
GA4, also known as Google Analytics 4, is an analytics service offered by Google that lets you measure traffic and engagement across websites and apps. This is an upgrade from their 2012 Universal Analytics (UA), which focused on website analytics. UA has been an essential tool for businesses and marketers to understand how their website […]
TikTok Confirms Staff Can Influence What Goes Viral
TikTok’s secret is out! Their staff has a hand in making videos and influencers go viral. Your FYP isn’t as organic as you think, and the TikTok algorithm is just as prone to manipulation as any other platform. As reported by Forbes, TikTok uses an internal practice called “heating” to earmark specific videos for increased […]
Google Optimize Sunsetting Starting October 2023
After September 30, 2023, Google Optimize and Optimize 360 will no longer be available. Your business’s experiments and personalizations will be able to continue running until that date, but all active experiments and personalizations will end on that date. Google Optimize was launched over five years ago to allow businesses of all sizes the ability […]
2023 Brand Strategy: Setting Yourself Up for Success
It is hard to believe we are already almost two months into 2023. It feels like New Year’s Eve was last week. Well whether you are still easing into 2023 or hit the ground running in early January, it’s always a good time to pause and make sure you are doing everything you can to […]
Google Updates Desktop Search Results with Continuous Scroll
In an effort to make desktop search results more like mobile, Google launched continuous scroll on December 5, 2022, allowing users to scroll through multiple pages endlessly. The Google search update is like an infinite scroll, but it does stop after six pages before prompting users to click on “more results. ” While continuous scroll […]
ChatGPT: How It’s Changing Search
If you have been on social media recently, you may have heard of a new software development called ChatGPT. The internet’s latest obsession is a very hot-button debate subject right now. Will it change search engine optimization and the large language model forever? Or is it just an exciting but fleeting tool with too many […]
How Much Do Google Ads Cost?
One of the most common questions that businesses ask us is how to improve their visibility with Google searches. While search engine optimization is great to help boost your organic search rankings, paid digital advertising is the quickest way to move up to the first page. If your goal is to be found more easily […]