Why Your Small Business Needs an Updated Website

There is no greater role in society that represents the “American Dream” than the entrepreneur. These small business owners have been courageous enough to make this leap of faith with tremendous confidence in their business ideology or their professional services. Because of that faith, these individuals are no strangers to the never-ending roller coaster ride […]
Marketing Strategies for Private Schools

Private schools are equipped with various luxuries with the exception of one glaring piece: a guaranteed group of annual students assigned to your school based on geographical location. What that means for your private institution is that you’ll need a concrete, multi-level marketing plan to increase student enrollment and enhance the general image of your […]
Image Ads vs. Video Ads for Facebook

Want to know which Facebook ad format produces the best results? Should you focus on image ads or perhaps video ads are the way to go? You may hear this question all the time or maybe you’re the one that’s always asking this question. Unfortunately, Facebook advertising is not one-size-fits-all. Image ads and video ads […]
The ‘Agency Advantage’ Over In-House Marketing

Are you currently weighing the pros and cons of in-house vs. outsourced marketing? Making the decision between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but rather maximum efficiency. If you ask yourself, why hire a marketing agency? Think about the time you would gain […]
Digital Marketing Strategies for Restaurants

The restaurant business is a notoriously challenging one. The industry is widely known for all the wrong reasons, as approximately 60% of restaurants close within their first year of operation, and the same goes for almost 80% in the first five years. High expenses and costs, failed marketing attempts, and the addition of new competitors […]
Your Guide to Using GIFs in Email Marketing

One of the most infamous internet debates is centered around the pronunciation of those fun, animated motion videos often used in social media. Some people prefer to call them “GIFs”, as others insist that the proper pronunciation is “JIFs.” At beMarketing, we really don’t care which way you say it, we just want to teach […]
Auto Dealerships Marketing Trends for 2021

Full speed ahead! The new year has been kicked into full throttle, calling for an inspection on your company’s marketing plans. With every new year comes new marketing trends which are crucial to pay attention to in order to keep up to speed with what will generate new leads and what strategies are best left […]
Biggest Instagram Updates for 2021

New year, new Instagram updates. Instagram never ceases to amaze us with its constant tweaks and upgrades, positioning itself as more than just a photo-sharing social media platform. Over the years, it has become a powerhouse tool for businesses and creators to tap into their target audience and increase engagement rates, with the potential to […]
Google Page Experience Update: How to Prepare

Google’s sudden algorithm updates can create quite the stir in the SEO world. From the lack of details to the suddenness of it all, marketers everywhere are left scratching their heads. The latest change, the Google Page Experience update, is set to debut this May. This update will take user experience into consideration and impact […]