Whether it’s for personal use, to record an event, to connect with consumers, and so on, live streaming on Facebook and Instagram are the hottest new trends in social media… and social media marketing at that! But what can it really do to help boost your brand?

This in-app broadcasting allows businesses to connect with customers in a way that they never have before by creating a personal connection!  It also creates room for a unique and exclusive experience, where users only have that window of time while you’re live to interact with your content and not miss out on any sought after information.

Here are some ways you can utilize Facebook and Instagram Live to grow your brand:


This is the perfect way to get personal with your customers, so much so that you can address viewers by name! Not only will they tune in to interact with a company they love, but they will be able to ask questions and get answers instantly that they might otherwise have to wait for a response from customer service. This allows viewers to connect with your company on a much deeper level, and it works in the reverse. The Live host could ask questions to the viewers that can get you instant insight into what your customers are looking for.

Go “Behind The Scenes”

Show your followers a side of your business they haven’t seen before! Walk them through what an average day at your company looks like. Whether it’s introducing employees, showcasing your products, or all of the above, it allows your audience to understand and get to know your business better!

Live Event Coverage

Stream your new product launch, grand opening, holiday bazaar, trade show– the list goes on and on.  There are countless ways to cover events for your business, which is a great way for users to tune in to an event that they weren’t able to attend but still keep up to date with what you’re doing.

Live streaming is an easy way to keep in touch with your social media following AND supplement any organic and/or paid content you’re using to promote your business– all you need is a smart phone and a connection to Wi-Fi!

Social media marketing continues to make it easier for businesses to stay connected to their customers. We at beMarketing want our clients to know how digital marketing tools can help their business soar to new heights! Contact our team today to see how we can help take your social media marketing to the next level!