Rev Up Profits: Four Digital Marketing Tools Auto Businesses Need to Accelerate Success
The world of auto marketing is constantly changing. Several years ago, an attractive billboard or a conveniently timed radio ad would have been enough to successfully get your name out there. Now, to stand out in a sea of competitors, being on top of your digital presence can make all the difference to potential customers. […]
Google Local Service Ads: Lead Generation for Your Business
Ready to give your business a boost? Google Local Service ads (LSA)—formerly known as Home Service ads—began as a beta test in the San Francisco area in 2015. Since then, Google has expanded the program to markets outside the California area and they are now available nationwide, and industries outside of the realm of home […]
Five Reasons Not to Use PPC
Do you feel like online marketers are constantly bombarding you with “a great online tool” called Google Adwords? They promise great returns on your investments, they say “we can guarantee five calls a day every day”, and yet you are sitting here with a quiet phone? You invested money into a PPC campaign and now […]
Google Adwords 101: How to Measure the Success of Your Campaigns?
Google Adwords Campaigns and Conversions There is a lot of data displayed at once on Google Adwords. There are impressions, CTR, Search Impression Shares, Clicks, the list goes on. It can be overwhelming to understand the overall success of your campaign. Many business owners believe a high CTR is the most important aspect to measure. […]
How Businesses Benefit from PPC Advertising
If you are a business and have trouble finding new customers, you could gain considerable benefits from PPC advertising. Paid Search Marketing (also known as Pay Per Click Marketing) is a tool many businesses use in order to receive instant traffic on their websites based on relevant keywords. With over 3.5 billion search queries per […]