How to Improve SEO for Higher Education
Colleges and universities around the nation are always looking for the best ways to reach the next generation of eager students before their competitors do. As higher education has always been an extremely competitive field, the rise of prospective students using search engines for college research makes it even more difficult for schools to stand […]
3 Necessities for School Websites
Educational institutions provide a unique case study from a marketing perspective because their general success depends on appealing to two main groups of people. In higher education, (universities or graduate programs), they’ll need digital campaigns and materials that relate to the prospective students themselves and the media that they interact with. On the contrary, kindergartens, […]
Marketing Strategies for Private Schools
Private schools are equipped with various luxuries with the exception of one glaring piece: a guaranteed group of annual students assigned to your school based on geographical location. What that means for your private institution is that you’ll need a concrete, multi-level marketing plan to increase student enrollment and enhance the general image of your […]
How to Use TikTok Marketing to Increase Enrollment
Universities are always looking for ways to build trust with prospective students and portray their campus in a genuine, exciting manner. Similarly, recent high school graduates, (and their parents), may have hesitations about committing to such an immense decision. In our current digital era, there are certain applications that can help students find their perfect […]
3 Effective Marketing Tips For Recruiting Students Virtually
As times change (especially when it changes to times of uncertainty), the need to be flexible and dynamic is now more important than ever. Due to the recent pandemic, we have seen society making a drastic shift towards technology and online means of communication in an attempt to keep everyday routines rolling. From big corporations […]
Adapt & Thrive: Redesigning Your Education Marketing Strategy Amongst COVID-19
The school year is back in full swing but this year, things look a whole lot different. With COVID-19 still prevalent, the education system is forced to upheaval the systems and processes of a normal school year and make the switch to virtual learning. Mixed feelings about the virus’s impact on student education and the […]
Tips to Bring Your School’s Email Campaign to an A+
It’s never too early to start planning your back-to-school email marketing campaigns. Any institution can benefit from a powerful email marketing strategy, from preschool all the way to college. Back-to-school season is a great time to attract new students, keep in touch with current enrollments and staff as well as alert your community about what’s […]
Content Curriculum: Here’s How to Ace Your Social Media Content and Engage with More Prospective Students
This school year may have ended a little oddly, but it’s important to stay positive and look forward to the next semester. If you’re looking to attract more prospective students, posting engaging content on social media channels is a crucial tool for accomplishing this. As an education marketing agency, our social media experts know which […]
