What is Influencer Marketing?
When you hear the word “influencer”, what comes to mind? Whether you immediately think of social media influencers on popular social platforms such as TikTok or well-known YouTubers who mention video sponsors, having the title “influencer” actually holds a lot of power in the realm of marketing. Influencers are notorious for their large followings and […]
How to Stay on Top of Algorithm Changes
In all avenues of life, especially when it comes to technology, change is inevitable and happens quite often. Advancing technologies have been providing solutions that aim to improve our lives, whether it be through innovative car safety features or virtual communication channels. Businesses across all industries are constantly heading back to the drawing board to […]
How to Engage Gen Z on Social Media
Creating engaging social media is no small task, especially when your target audience is the ever-intimidating Generation Z. What makes engaging people born from 1997 to 2012 so difficult, you might ask? Their average attention span is just a short 8 seconds, which forces brands to use strategic social media tactics that will quickly capture […]
How to Measure Marketing Effectiveness
Here at beMarketing, a saying that we live by is “effort counts but results count more!” This saying could not be more true regarding all aspects of life, including your marketing tactics. Most businesses simply don’t post just to post on social media nor do they spend time on sending out informative e-blasts just to […]
Depreciation of Third-Party Cookies
For most, it may not be a surprise that Google is making game-changing moves towards how they have implemented cooking tracking in the past. In fact, just about two years ago, Google had let the public know that third-party cookies would begin to fizzle out. While this did not cause too much concern as marketers […]
Is Lead Generation Accurate? Top Tips to Ensure You’re Tracking Correctly
When it comes to drawing in your customer’s attention, what is your strategy? Do you offer incentives in the form of discounts or coupons? Are you creating influential digital advertisements to inspire customers to do business with you? Lead generation is vital to all businesses across all industries. With 53% of marketers spending at least […]
Preparing For The New Year: 3 Changes To Take Note Of For Company Growth In 2022
How has your business been impacted by the pandemic? Have you had the ability to adapt and implement new structures to carry out your day-to-day operations? No matter the industry, all companies have been forced to re-evaluate and adjust in order to thrive within a changing environment. These industry changes will play a big role […]
The Best Marketing Strategies for Your Non-profit Organization
Nonprofit organizations are imperative to our community, especially here in the Greater Philadelphia Region. We have a bountiful amount of nonprofits in our local community that make a true difference everyday. Nonprofit organizations stimulate civic engagement and leadership, propel economic growth, and reinforce the fabric of our communities. Because of this, it is important to […]
Your Marketing Budget: How Much Should You Be Spending on Marketing?
The new year will be here before we know it and if you have yet to establish your marketing goals or set a budget, it’s imperative to put time aside to determine your 2022 plan. When it comes to your marketing expenses, you will want to make sure that you are investing in the right […]