The Pantone® Color of the Year 2022— The Evolution of Greatness
As 2021 is coming to an end, a new beginning is on the horizon. Through this year’s trials and tribulations, our desire to discover new ways to thrive within this “new normal” has never wavered. The company Pantone®, which stands as the industry leader in the language and influence of color, deliberates each year to […]
The Importance of Website Accessibility
What is web accessibility? Website accessibility is the process of designing websites that are user-friendly for everyone. Although, the primary focus of web accessibility is designing and developing these sites for people with disabilities to use. More specifically, people should be able to perceive, understand, navigate, and interact with any website they choose to explore. […]
Reasons to Use Memes in Your Marketing
If the last 10 years have taught us anything, it’s that memes are incredibly powerful. Memes can create internet superstars seemingly overnight, they can have a genuine influence on political affairs or societal opinions, and they can also help influencers resonate with the masses with a click of a button. For professional marketers, successfully adapting […]
2022 Email Marketing Trends to Add to Your Strategy
As we get ready for 2022, it’s essential to find ways to keep potential and existing customers engaged. Email marketing has consistently remained at the top of the list, driving results for businesses since 1971. While email marketing may seem irrelevant to many nowadays, it is still one of the most effective ways to engage […]
How to Leverage YouTube to Promote Your Business
If you’ve ever spoken to someone in marketing or read up on new marketing trends, you may have heard that “video content is the future.” It’s rather clear to understand why this may be, as video is simply a more eye-catching, stimulating, and personable medium than print. At beMarketing, we agree that video content is […]
Top 5 Benefits of Using WordPress to Build Your Website
One of the first questions you might find yourself asking when you are in need of a website is “what’s the best platform to build a website on?” We at beMarketing have a simple answer for you and that answer is WordPress. Below we will discuss our top five benefits of WordPress as a platform, […]
How to Use Instagram Stories to Grow Engagement
For everyone that loves Instagram, you know how the incredibly popular Facebook app can often function as a chameleon of sorts. While longer-form videos were garnering millions of views on Youtube, Instagram announces IGtv. As Tik-Tok and short video content are currently exploding, Instagram rolled out Reels to facilitate second-long videos. And while Snapchat’s most […]
Beginners Guide to Evergreen Content
Relevance should always be the key concept to consider while constructing a content marketing strategy. Whether you’re writing web copy like blogs or digital advertisements or creating a social media calendar for the month, your goal is to make content that is timely, interesting, or somehow tied into a trending topic, holiday, or event. Digital […]
Tips for Starting off on the Right Foot With a Client
Business owners spend what probably feels like a lifetime building their business and doing everything in their power to see it succeed. When they decide it is time to jump into the world of advertising, partnering with an agency can be intimidating. They are relying on experts to guide them in the right direction and […]