Monthly Archives: January 2015
Marketing trends in 2015 and the key tactics you’ll need to address them now
How affective was your marketing this year? Did it make a real impact in your bottom line?
As the small business landscape continues to shift and change, the savviest business professionals know that it’s time to start planning ahead to ensure they stay miles ahead of the (you know who they are) competition.
So, what will 2015 bring? We don’t have a crystal ball, but you can count on customers and prospects becoming more empowered by the vast amounts of information at their fingertips. More and more customers are increasingly demanding that all size companies communicate with them on their terms, delivering the right message via the right channel at the right time.
For many small businsses, that will mean expanding social, mobile and local initiatives to ensure they’re where their customers are. They’ll need to tap the unparalleled power of email to deliver highly targeted, revenue-generating content, and rely on marketing automation more than ever to deliver more personalized content to more people via more channels.