Monthly Archives: December 2014
In the past 10 years social media has vastly taken over our social culture in a way we would have never imagined. It gives people the ability to connect with any other person or place in the world and is a constantly changing medium that has made itself a necessity to our technology-obsessed culture. Social media presents new opportunities to anyone willing to master its potential. Because everyone is interacting primarily through social media today, a new avenue is created for business’ to connect even further with their customers. A business that has a strong social media presence is able to tap into their consumers key interests, thus creating a more personal experience for their current and future consumers. But the question is, is the business’ marketing with social media implemented correctly? If so, you’re guaranteed to bring remarkable success to your business.
The 5 Fundamentals of Running a Successful Banner Ad Campaign #1 Prominent Logo You want your brand to be present in all frames of the banner ad, especially if you have an animated gif or flash banner ad. This may seem like a no brainer, but you’d be surprised how many banner ads don’t follow […]
Print Ad Fundamentals
Print ads are not for everyone. Most small businesses produce can cheap Black/White print ads in local magazines, papers and community publications but if you are looking to get into any national publications, even relatively smaller ‘tastemakers’ like Magnet magazine (and don’t even think about Rolling Stone or Spin, of course), you are likely going to pay at least $1000 per insertion for a 4/Color ad. Basic items you are going to have to consider to make your ad as effective as possible include…
Websites pros and cons when building in HTML vs. CMS platforms
Websites with great design, wide functionalities, and the right tools stand out in the market and produce greater ROI. A Content Management System (CMS) is an application which lets you create and manage your website using an admin panel. Whether considering a new site or a web site redesign, many companies are still implementing designs that lack the ability to be easily updated once going live. A content management system can potentially reduce website implementation and design costs while greatly facilitating the ability to manage content within the site. By using a content management solution, you control the changing content that keeps your viewers/customers coming back.