With so many aspects to marketing, it’s difficult for some businesses to prioritize and determine what tactics will ultimately bring them the most success. First and foremost, a company (no matter what size) must develop and maintain a consistent brand identity. Creating a recognizable representation of your brand helps illustrate to the public a company’s product or […]
Facebook has become a universal spot where people connect with friends and family daily. We couldn’t imagine a life without Facebook today. With more than 800 million using Facebook daily; it is an essential tool in the B2B marketing toolbox. Facebook enables your business to be available 24/7 to “real” people on a trusted, popular […]
Social media was once considered a forbidden zone in the eyes of businesses. Today, social media is front and center in marketing and PR plans. An online presence is meaningful engagement with your internal and external stakeholders. Creating a website is simply not going to cut it, your content won’t come close to reaching its […]
Hal Varian, Chief Economist at Google, and his team of researchers conducted a study to answer the question raised by paid search managers across the world, whether or not paid search ad cannibalize traffic from corresponding organic listings for the same keywords. In his findings, it was concluded that paid search ads give you an […]
Marketing trends in 2015 and the key tactics you’ll need to address them now
How affective was your marketing this year? Did it make a real impact in your bottom line?
As the small business landscape continues to shift and change, the savviest business professionals know that it’s time to start planning ahead to ensure they stay miles ahead of the (you know who they are) competition.
So, what will 2015 bring? We don’t have a crystal ball, but you can count on customers and prospects becoming more empowered by the vast amounts of information at their fingertips. More and more customers are increasingly demanding that all size companies communicate with them on their terms, delivering the right message via the right channel at the right time.
For many small businsses, that will mean expanding social, mobile and local initiatives to ensure they’re where their customers are. They’ll need to tap the unparalleled power of email to deliver highly targeted, revenue-generating content, and rely on marketing automation more than ever to deliver more personalized content to more people via more channels.
In the past 10 years social media has vastly taken over our social culture in a way we would have never imagined. It gives people the ability to connect with any other person or place in the world and is a constantly changing medium that has made itself a necessity to our technology-obsessed culture. Social media presents new opportunities to anyone willing to master its potential. Because everyone is interacting primarily through social media today, a new avenue is created for business’ to connect even further with their customers. A business that has a strong social media presence is able to tap into their consumers key interests, thus creating a more personal experience for their current and future consumers. But the question is, is the business’ marketing with social media implemented correctly? If so, you’re guaranteed to bring remarkable success to your business.
The 5 Fundamentals of Running a Successful Banner Ad Campaign #1 Prominent Logo You want your brand to be present in all frames of the banner ad, especially if you have an animated gif or flash banner ad. This may seem like a no brainer, but you’d be surprised how many banner ads don’t follow […]
Print Ad Fundamentals
Print ads are not for everyone. Most small businesses produce can cheap Black/White print ads in local magazines, papers and community publications but if you are looking to get into any national publications, even relatively smaller ‘tastemakers’ like Magnet magazine (and don’t even think about Rolling Stone or Spin, of course), you are likely going to pay at least $1000 per insertion for a 4/Color ad. Basic items you are going to have to consider to make your ad as effective as possible include…
Websites pros and cons when building in HTML vs. CMS platforms
Websites with great design, wide functionalities, and the right tools stand out in the market and produce greater ROI. A Content Management System (CMS) is an application which lets you create and manage your website using an admin panel. Whether considering a new site or a web site redesign, many companies are still implementing designs that lack the ability to be easily updated once going live. A content management system can potentially reduce website implementation and design costs while greatly facilitating the ability to manage content within the site. By using a content management solution, you control the changing content that keeps your viewers/customers coming back.